Greetings from inside the SEOigloo!
This is just a quick post to followup on the scholarship we were awarded a few months back by Cre8asite Forums.
Thanks to this generous award, we were able to take a Search Engine College course on Usability from Usability Expert, Kim Krause Berg. As you can see from our very nifty certification symbol here, we passed this six part course and final test. Our final score was 28.65 out of 30 points. I think we got an ‘A’!
What is Usability and why should you know about it
Whether your business is big or small, your website needs to treat its users well. This means providing a structure that is easy to navigate, easy to use, and helps your visitors every step of the way to achieve their desired goals (and your desired goals for them!). The basic principles of Usability revolve around making web pages and applications a treat for users to use, and companies hire experts like Krause Berg to conduct research on user behavior and psychology in order to arrive at the very best possible design for a given audience.
It was truly a pleasure to take this course from Kim. Our firm has always been extremely adamant about the absolute neccessity of excellent function for humans in the websites we develop, and this course enabled us to confirm what we already knew, and to learn a few new important things that will help us to deliver even better services to our clients.
Thank you to Kim, Cre8asite and Kalena Jordan of Search Engine College for this very fine opportunity!