We just launched a website redesign for our valued client Frank R. Bailey III, Attorney At Law. As with all our Local-focused clients, step two is always getting their Local Search Marketing going by creating and claiming their profiles in our choice of indexes. I find that this process never fails to turn up a few interesting or new issues or oddities, and I’d like to share these with you as I have no doubt you’ll encounter some of them with your next Local client.
No Punctuation Allowed When Creating Your Localeze Account
As you can see, our client’s business name contains three types of punctuation (. , and III). Localeze’s signup process begins with creating an account which you then verify in order to create the listing. The first field in the signup form is Business Name, but when I entered my client’s DBA, my signup was rejected for punctuation. I guess I’ve just never happened to have a client before with a punctuated business name, so I sent a note to Localeze and received this prompt and helpful response:
While the business name field in the sign-up form does not allow punctuation marks, this is only used to create your username for you to gain access to our system. Once you have successfully created your username, you will be able to sign in and update your business listing in our database. The business name field in the actual listing form accepts up to 100 characters and punctuation marks.
So, bottom line – no punctuation when you create the account, but you can then use it once you are setting up the actual profile. I thought that was interesting. It might be nice if Localeze would enable punctuation in all places – not sure why they wouldn’t already do this – or else they will have to continue to answer emails from clients like mine, Pope Pius VI, Louis XVI and The Karate Kid II.
No Field Definitions in Bing Local
I have to wonder if this is a Firefox/Bing interface issue, but look at this weird screenshot of Bing’s profile form without any explanation of what is supposed to go in the first several fields: