Please pop over to Moz.com to read my article, published today: Top 20 Local Search Ranking Factors – An Illustrated Guide.
I am so gratified by some of the comments I’m already receiving which state that this post will help marketers better explain to their local business clients what they need to do to compete for a place in Google’s local pack results!
My post takes the top twenty factors identified in Local Search Ranking Factors 2013 and provides an illustrated explanation of each key concept. If you are a new local business owner or just diving into the art of Local SEO, this piece will set your feet on firm ground. Getting this stuff right can mean the difference between success and failure for your local business on the web.
I’ve had the pleasure of participating in the LSRF survey since it was first instituted by David Mihm in 2008. We’re six years deep into this peerless annual publication now, and for many industry players, our history working in Local goes back even further than this. But there are always newcomers to the game. There’s a first time each of us learned what NAP is, what a citation is, why reviews matter. My hope is that my post at Moz will help teach these basic and utterly vital concepts to recent arrivals on the doorstep of Local.
By my calculation, 2013 marks my 8th anniversary as a student and teacher of Local SEO and I still get a genuine charge out of introducing new clients to the good practices that can be put to work for their businesses with the goal of building a solid foundation on the web and earning new visibility with each new step taken. I’d be delighted if you’d check out my post and hope you find some inspiration there!