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Has Google Got The Warmth To Be Local And Social?

A quick heads-up to check out my latest post at Search Engine Guide: Local And Social Require Heart – Does Google Qualify?. It is already getting a number of tweets and I hope you can find the time to peruse it. I want Google to consider whether they really have the mindset and human-centric focus most definitely required by Local and Social ventures, and in my article, I explain my thinking on this.
I had written up some notes for this piece a week or two ago, but then read a reference in a Cre8asite Forums thread to an excellent article written by Liana Evans regarding Google’s new +1. Li’s post readied me to riff on my own take on this, Local-wise and I hope you’ll enjoy my piece and take the time to comment on it with your own views.