What a treat to participate in and to read the very latest annual Local Search Ranking Factors report, organized by David Mihm.
This year’s survey is of a much larger group of Local SEOs than we’ve had in previous years – perhaps a nice testament to the growing awareness of the importance of Local. As always, reading my colleagues’ comments is extremely educational. This year, I found the information about the inclusion of local and product/service keywords in relation to Place Page business titles, categories, descriptions and additional information the most interesting. In fact, I’d love the chance to discuss this further with some of the folks I most admire in the Local sphere. To me, it feels like Google’s guidelines are starting to make it very awkward to know how to create a listing that is complete without appearing to spam the index. I think this factor deserves extra discussion.
My hat is off to David for putting together another terrific report and I’d like to congratulate each of my honored colleagues for their fine participation. If you want to understand Local, make a date to read this year’s Local Search Ranking Factors. It’s not to be missed!