Have you ever searched the web for a totally solid guide to implementing Local SEO and come up empty handed? There’s an excellent reason for this. Unlike traditional SEO, in which ongoing new tactics can be added to a base of actions that have been reasonably similar for more than a decade, Local SEO exists […]
This may seem like a no-brainer, but highly visible inclusion of your shop’s hours of operation on your website should never be overlooked. I’ve run into several instances of missing hours lately, so think of this a helpful reminder that any local business currently engaged in building a new website or improving an existing one […]
Personally, I can never walk by a Chinese restaurant without stopping to read the menu. Sometimes, it’s pasted in the window. Other times, it is enshrined in a little wooden box, perhaps accompanied by newspaper clippings or semi-fuzzy photos of appetizing fare. Drawn like a moth to candle flame, I want to see what the […]
Today, I’m so proud and happy to announce joining the staff at Linda Buquet’s Local Search Forum as their first-ever moderator! If you run a local business or are a Local SEO and you’ve not yet heard of this awesome, targeted forum, please come by. Topics that are really important to you are being discussed […]
My post of last week, Yelpâ€™s Review Filter â€“ Splitting Grammatical Hairs, received some very thoughtful comments. This week, I want to follow up with a survey, and I’m asking you to comment with your answer to my key question: Does It Really Matter To You If A Review Was Requested By The Business Owner? […]
Toronto Local SEO Matthew Hunt has written a very thoughtful article aimed at understanding how Yelp’s review filters may be applicable to Google+ Local review marketing. I highly recommend you read it. My own perusal of a segment of Matthew’s post brought up some thoughts and feelings I have on the subject, which I’d like […]
“One of these things is not like the other, one of these things is kind of the same,” says the vintage classic Sesame Street tune, and this ditty sprang to mind when a thread came up recently in the Q&A Forum at SEOmoz. A member pointed out that a simple search for the word Kolea […]
Please, check out my latest piece on the SEOmoz Blog: Lost Your Google Reviews? Take A Proactive Stance! I’ll teach you how to take at least one proactive step towards drawing Google’s attention to the magnitude of this problem of lost reviews. Local business owners everywhere are having to ask themselves some tough questions right […]
Don’t move a pixel on your Google+ Local Page before you read Google’s recently published photo guidelines. I’ll publish the guidelines here, in full, with a few considered remarks of my own, in parentheses: Photos that are uploaded to Google+ Local pages should be relevant. Specifically they should: -Not be graphical logos (so, if you’re […]
A question came up in SEOmoz Q&A that really surprised me. A business owner stated that he appeared to be unable to leave a review using an iPhone. Michael Borgelt and Darren Shaw kindly did a quick test of this on their devices and came to the same conclusion: there doesn’t appear to be a […]
Set aside a couple of hours this week to do a complete read-through of the latest edition of David Mihm’s Local Search Ranking Factors report, just published today! I’ve been a proud participant in this report since its inception 5 years ago and David has, again, done a wonderful job creating this survey and bringing […]
One of our valued clients, Emerson Creek Pottery is experiencing a serious issue with the way in which Google has mapped their locale and pinned their location. The client’s correct location is at: Emerson Creek Pottery 1068 Pottery Lane Bedford, VA 24523 The Google Place Page for the client is listing them at an erroneous […]
This screencast presents opinion on the new hide address policy in Google Places and why it may make local search results less relevant in important decision-making situations. Please check it out, and thanks for watching!
You think it’s Saturday. Put that picnic basket down. Take off those skis. An update to the Google Places Quality Guidelines regarding the much-publicized ‘hide address’ function has happened again. If you were confused by the previous language in the controversial guideline, check out the edit and see if this seems clearer to you now […]
Hope you will check out my SEOmoz blog post Why You May Need To Hide Your Places Address ASAP. Local SEOs will enjoy the big discussion going on there, and Google, will perhaps take note of the fact that people are not responding with much happiness to this change of policy. Please, stop by!