I’ve just finished reading an educational, entertaining book entitled Save The Deli by David Sax. In this unusual sociological work, Sax chronicles the origins of Jewish delicatessen, the disappearance of once-thriving delis from the world food scene and his personal hope in the lasting power of the deli in the future. This was a good […]
A few months ago, I was repeatedly solicited by a relatively visible Internet Marketing firm that was trying to hook me up with some type of program. I declined the offer, but an acquaintance ending up hiring this firm to undertake an SEO campaign for him. Later, I got an inside look at one of […]
Over at CopyLocal.com, I’ve taken my best shot at giving a Definition of Local Content. I’ve explained what it is, why, when and where it should be published and have given three detailed examples of types of content three hypothetical North American businesses might publish. If you’re a local business owner or who have local […]
It’s been eight years since Solas Web Design put down our first roots on the web, and now, like a healthy tree, we’re branching out. This week, we’ve launched our own subsidiary company CopyLocal.com. We will continue to offer the SEO-based website design, Local SEO and Copywriting Services here at Solas Web Design for which […]
Him se yldesta andswarode, werodes wisa, wordhord onleac: That noblest man then gave him an answer, the leader of the band unlocked his word-hoard: Keep it simple, stupid. This oft-quoted mantra of the web copywriting industry contains its share of wisdom, but it has also proved the K.I.S.S. of death to much creativity in the […]
Mama says I was born with a pen in my hand and a curiosity about language in my soul. It must be true, as a fascination with the written and spoken word is so much a part of me, it almost is me. Small wonder, then, that when my husband and I founded Solas Web […]
I’m not sure how much has really been written on this topic in the SEO industry, so I thought I’d take a stab at it, as a writer who has published millions of pixels’ worth of cause-driven copy. You’re standing in interesting shoes when you take on the job of using language to call readers […]
Mondays can be groggy and grey. Want a brightening laugh? Read this article about a castle in The Netherlands, from which I’ll quote: After passing through the centuries, Valkenburg castle is now the only remaining local government, but at least conscious right, remains of the castle should not disappear, I also need to keep maintained. […]
What a day this has been! My first 24 hours with Google’s Nexus One. Hang a left over to Search Engine Guide if you’d like to read my first review of the Nexus One after a day going around with this smart phone glued to my palm. Right now, though, at the close of the […]
Think of yourself as an e-commerce vendor? Google’s Matt Cutts says think again and if you haven’t yet seen this short video clip, please do watch it. The message is clear: don’t be a vendor, be a…. That’s right! A minstrel, a troubadour, a town crier, a bard. You need to learn to sing the […]
When you work on computers all day, your eyes are in danger of suffering strain. It’s important to close your eyes from time to time and especially to move your gaze around the room every few minutes. I try to be vigilant about doing this, and for the past few month, my resting eyes have […]
It can happen to anyone. All of us commit minor offenses against the English language every day. No one is perfect. The English we speak tends to be far more relaxed and forgiving than the English we write. And yet, here is a common copywriting error wherein the way you speak should be naturally dictating […]
Maybe it was just this week that you first heard the term hyperlocal blogging and wondered exactly what it meant and whether it could help you to promote your local business. Maybe you’re a small business owner who has been lugging around a bit of unspoken guilt about the fact that when everyone else seemed […]
I welcome you to the fifth and final post in this series on regional Hyperlocal Blogging. I hope you’ve caught parts 1, 2, 3 and 4. So far, we’ve covered the waterfront of blogging in some of my favorite California counties, the unifying quality of which is that they have a strong rural element. Today, […]
If you’ve been following this series on Hyperlocal Blogging, you’ve taken note of these 7 SEO copywriting tips given so far in parts 1, 2 and 3: 1) Tapping into the hometown pride 2) Recognizing community concerns 3) Being an ambassador 4) Getting into local controversy – with care 5) Getting down to business – […]
