I don’t have any technical advice to share today. Instead, I want to share some stories. I’ve been thinking about how often we emphasize good customer service in the Local SEO world. We tell business owners that the possession or lack of caring customer service can make or break their reputations on the web, typically […]

I’ve had occasion recently to be researching the hotel industry as it relates to Local Search Marketing, and something has come to my attention that I thought it would be worthwhile to jot down. First, all readers must understand that the consistency with which a local business publishes its NAP (name, address, phone number) on […]