I’m utterly crazy about makeovers. Hook me in with a dull room or a dilapidated home that’s about to get a new lease on life, and you’ve got my eager attention. Those simple touches of new paint on the walls, a new front door or some pretty flowers in pots on the porch satisfy some […]

At left is the redesign we’ve just completed for a very valued client of longstanding: Dawn Perry of CapeCodTreasureChest.com. We’ve been working with Dawn for years now, with a redesign of her original website being our very first work with her. Cape Cod Treasure Chest saw more than a 125% increase in sales after that […]

I’m not sure how much has really been written on this topic in the SEO industry, so I thought I’d take a stab at it, as a writer who has published millions of pixels’ worth of cause-driven copy. You’re standing in interesting shoes when you take on the job of using language to call readers […]