Like so many Americans, my husband and I have a family tree with roots drawing from many, many nations. In combination, the two of us are Celtic, Scandinavian, Slavic, Hispanic and the list goes on with an ancestor here, an ancestor there, hopping on a boat or jumping on a wagon, all ending up here […]
It can happen to anyone. All of us commit minor offenses against the English language every day. No one is perfect. The English we speak tends to be far more relaxed and forgiving than the English we write. And yet, here is a common copywriting error wherein the way you speak should be naturally dictating […]
Pesky Googlers Peeking In Your Windows? Protect Your Privacy With The Google-Proof Hedge! Nothing Spoils that Priceless Feeling of Home Sweet Home like Strangers intruding on Your Personal Space with Cameras in order to increase their AdSense Earnings. If you can’t teach them manners, you can keep them OUT with your easy-to-install Google-Proof Hedge. Available […]
Having just finished up a 5 part Hyperlocal Blogging series of my own, I was thrilled to hear that Matt McGee has earmarked this week for his 5 part series: Starting a Hyperlocal Blog. I’m a fan from post #1 and was particularly interested to understand Matt’s reasoning behind launching multiple city-specific blogs for his […]
Truth be told, I’m a romantic person. Not in a lovey-dovey kind of way, but in the sense that my spirit lights up when it encounters concepts like alpine Sierra meadows sprinkled with flowers, the evening sun painting hot stretches of New Mexico’s desert places, or the first warming sip from a flask of strong […]
Would anyone like to give me some feedback on this situation of Google customizing their SERPs based upon the user’s location? Yesterday, just messing about, I did a search for hyperlocal blog and was quite delighted to find the SEOigloo blog at #1 for this search term. And then I noticed this: I was not […]
Maybe it was just this week that you first heard the term hyperlocal blogging and wondered exactly what it meant and whether it could help you to promote your local business. Maybe you’re a small business owner who has been lugging around a bit of unspoken guilt about the fact that when everyone else seemed […]
I welcome you to the fifth and final post in this series on regional Hyperlocal Blogging. I hope you’ve caught parts 1, 2, 3 and 4. So far, we’ve covered the waterfront of blogging in some of my favorite California counties, the unifying quality of which is that they have a strong rural element. Today, […]
If you’ve been following this series on Hyperlocal Blogging, you’ve taken note of these 7 SEO copywriting tips given so far in parts 1, 2 and 3: 1) Tapping into the hometown pride 2) Recognizing community concerns 3) Being an ambassador 4) Getting into local controversy – with care 5) Getting down to business – […]
Tourism publications will tell you that when you enter Calaveras County in eastern California, you’ll feel like you’ve stepped back into the Gold Rush era, and while there’s some truth in this, this corner of my state has become one of my favorite places because visiting there is like going back some 30 years in […]
From mountains to valleys to sea coast, cities to suburbs to tiny towns, Sonoma County, California encompasses tremendous variety for the hyperlocal blogger. If you have determined to begin writing about your corner of the world in order to the gain greater visibility for your business on the web, you will not lack for materials […]
While doing some research for a real estate client we’re considering taking on, I noticed an interesting trend in Google Maps I felt was worth sharing, in case others haven’t yet been struck by this. As we have learned, citations appear to be a major factor in Google 10-pack rankings. If this is new territory […]
No doubt about it, Hyperlocal Blogging is not only the next big thing, but it’s also one of the most organic approaches small businesses can take to meet goals of increasing local visibility. How does one do it? That’s what I’m hoping this blog post and others I’ll be writing in future will answer for […]
What could be more fun than getting to design a new logo for a respected colleague whose industry happens to be your own professional passion? When Larry Sullivan asked us if we knew of anyone who could design a new logo for his blog, LocalBizBits.com, my response was along the lines of me, me, me! […]
If the phrase hyperlocal blogger raises images in your mind of your neighbor riffing with WordPress on a sugar high, let Matt McGee bring you up to speed with his brand new blog HyperLocalBlogger.com. Hyperlocal Blogging – the process of blogging about your corner of the world in hopes of engaging a targeted local audience […]
