Just because we can do something, it doesn’t mean we should do it. That’s the lesson Mary Shelley’s gothic novel Frankenstein meant to teach readers, and it’s a concept human beings seem doomed to grapple with in light of should-never-have-done-this inventions like the atom bomb, genetically modified foods or aerosol. Google, with their love of […]

My friends and neighbors in Local Search spend a lot of time calling attention to bugs and spam in Local Search. Having watched florists, locksmiths, plumbers and canoe resellers pull out their hair by the roots trying to get a fair shake in Google Maps, we’ve got pretty good cause for concern. Today, in responding […]

Greetings from inside the SEOigloo! As you may have heard, we’ve been very busy this July moving the old igloo from one place to another. Our new home is even more igloo-ish than the last one, off in lovely, open countryside with a small town within decent driving distance. And, it’s got the zippiest Internet […]