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Unctuous Praise Comment Spam On The Rise

Has your publication noticed a recent rise in comments of approximately 1-4 lines in length filled with over-the-top but totally unspecific praise? Here at the SEOigloo Blog and over at Search Engine Guide, I have noted a rise in these over the past two months. Every day, I am spending time deleting comments that read […]

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Google Places Contact Form As Harlequin Romance Novel

Well…sort of. Please, check out my latest piece at Search Engine Guide: Google Local Gallops Away From Feudalism, Offers Fixes. Friends like Mike Blumenthal and Linda Buquet have written some great takes on this momentous announcement of a new contact form for fixes in Google Places, and the above is my own two cents on […]

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An Inside Look At How I Chose 1 Local Tire Shop Out Of The 7-Pack

My apologies to readers for my absence of the past couple weeks. I’ve been so occupied with copywriting elsewhere that I’ve had to be selective with my 10 busy little fingers, but I’ve really been looking forward to publishing this article. If you are a local business owner or a Local SEO, you earnestly want […]

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Defining Local Content For Business Owners With Questions

Over at CopyLocal.com, I’ve taken my best shot at giving a Definition of Local Content. I’ve explained what it is, why, when and where it should be published and have given three detailed examples of types of content three hypothetical North American businesses might publish. If you’re a local business owner or who have local […]

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Why Open Source Shouldn't Equal Open Season In Google Places

Back in November of 2008, I wrote an article in response to the following statement from a Google rep: The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community. That said, we also work very hard internally to identify behavior that doesn’t benefit the community and to take the appropriate actions. […]

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Can A Competitor Make Your Local Business Look Closed?

Yes, it appears they can, with as little as two reports of closure within Google Places. Read my roundup of this issue of false reports of business closures at Search Engine Guide, and don’t miss Mike Blumenthal’s breaking-news coverage of this crazy and just plain rotten tactic.

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Solas Web Design Launches CopyLocal.com

It’s been eight years since Solas Web Design put down our first roots on the web, and now, like a healthy tree, we’re branching out. This week, we’ve launched our own subsidiary company CopyLocal.com. We will continue to offer the SEO-based website design, Local SEO and Copywriting Services here at Solas Web Design for which […]

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A Google Postcard Verification Issue That I'd Never Heard Of Before

Here’s a really interesting scenario being described in the Google Places Help Forum, to wit: We are a national home builder with sales offices in about 150 communities in 8 states. In most cases, the sales office addresses are on brand new streets with brand new addresses that Google Maps does not yet recognize. We […]

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The Case Of The 5 Vanishing Reviews In The New Places Layout

Thanks, Mike & Richard, for clearing up the mystery! See comments below. And, sorry, Google. It was me that was buggy this time…not you!. Over the past few days, there has been massive reportage about the changes in Google’s handling of reviews and overall Place Page layout changes (actually, 90% of it has emanated from […]

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Linda Buquet Demonstrates Organic/Local Correlation And Offers Tool

Today is a busy one for me, but I just had to take a couple of minutes out of my schedule to point the way to this awesome post by my friend and colleague, Linda Buquet, of Catalyst eMarketing. Since the rollout of the blended local/organic SERPs last October, all of the local SEOs I […]

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No Punctuation In Localeze And No Field Definitions In Bing Local

We just launched a website redesign for our valued client Frank R. Bailey III, Attorney At Law. As with all our Local-focused clients, step two is always getting their Local Search Marketing going by creating and claiming their profiles in our choice of indexes. I find that this process never fails to turn up a […]

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Local Search Ranking Factors 2011 Hits The Presses!

When I’m called upon to list my credentials and associations, one that I mention with greatest pride is my participation in David Mihm’s annual report which has just been published today: Local Search Ranking Factors. I’ve been fortunate enough to be part of this premier industry survey since its inception, and I must say, this […]

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A Social Media Nay-Sayer, A Vegan Lunch Wagon And Beauty From Mars

Posting has been very light here at the SEOigloo Blog, for which I’m sorry, but when you’re working with a ton of great clients at the same time as planting a whole summer’s food supply on the family farm, creative writing has to take a backseat. It’s all good work, and in my few spare […]

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Unlocking the Word Hoard – Copywriting Advice You May Not Get Elsewhere

Him se yldesta andswarode, werodes wisa, wordhord onleac: That noblest man then gave him an answer, the leader of the band unlocked his word-hoard: Keep it simple, stupid. This oft-quoted mantra of the web copywriting industry contains its share of wisdom, but it has also proved the K.I.S.S. of death to much creativity in the […]

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Formal Rollout Of Our Hourly Internet Marketing Consultation Service!

If You Could Spend An Hour Chatting With An Internet Marketer, What Questions Would You Ask? Whether you’re totally new to the web and need guidance with the very first steps of getting your website up and running or you’ve been around the Internet block but are standing at a fork in the road, trying […]

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