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The Rudiments Of Local SEO

I was truly gratified by the industry recognition of my recent article, The Zen of Local SEO and what I’m writing today is a follow-up post. In The Zen of Local, I discussed the futility of trying to write a static tactical guide for implementation of a Local Search campaign, because of the constant changes […]

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The Zen Of Local SEO

Have you ever searched the web for a totally solid guide to implementing Local SEO and come up empty handed? There’s an excellent reason for this. Unlike traditional SEO, in which ongoing new tactics can be added to a base of actions that have been reasonably similar for more than a decade, Local SEO exists […]

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If I Already Know Your Local Business, I Still Need To Know Your Hours

This may seem like a no-brainer, but highly visible inclusion of your shop’s hours of operation on your website should never be overlooked. I’ve run into several instances of missing hours lately, so think of this a helpful reminder that any local business currently engaged in building a new website or improving an existing one […]

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Ethical Ideas for Local Window Dressing

Personally, I can never walk by a Chinese restaurant without stopping to read the menu. Sometimes, it’s pasted in the window. Other times, it is enshrined in a little wooden box, perhaps accompanied by newspaper clippings or semi-fuzzy photos of appetizing fare. Drawn like a moth to candle flame, I want to see what the […]

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Honored To Become A Mod At Linda Buquet's Local Search Forum!

Today, I’m so proud and happy to announce joining the staff at Linda Buquet’s Local Search Forum as their first-ever moderator! If you run a local business or are a Local SEO and you’ve not yet heard of this awesome, targeted forum, please come by. Topics that are really important to you are being discussed […]

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Do You Care If A Review Was Solicited? Tell Me, Tell Yelp!

My post of last week, Yelp’s Review Filter – Splitting Grammatical Hairs, received some very thoughtful comments. This week, I want to follow up with a survey, and I’m asking you to comment with your answer to my key question: Does It Really Matter To You If A Review Was Requested By The Business Owner? […]

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Yelp's Review Filter – Splitting Grammatical Hairs

Toronto Local SEO Matthew Hunt has written a very thoughtful article aimed at understanding how Yelp’s review filters may be applicable to Google+ Local review marketing. I highly recommend you read it. My own perusal of a segment of Matthew’s post brought up some thoughts and feelings I have on the subject, which I’d like […]

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Identical City Names Foster Mixed Google Results

“One of these things is not like the other, one of these things is kind of the same,” says the vintage classic Sesame Street tune, and this ditty sprang to mind when a thread came up recently in the Q&A Forum at SEOmoz. A member pointed out that a simple search for the word Kolea […]

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Lost Google Reviews Making You Blue?

Please, check out my latest piece on the SEOmoz Blog: Lost Your Google Reviews? Take A Proactive Stance! I’ll teach you how to take at least one proactive step towards drawing Google’s attention to the magnitude of this problem of lost reviews. Local business owners everywhere are having to ask themselves some tough questions right […]

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Google+ Local's Photo Guidelines, or, Sorry Dentists, You're Sunk!

Don’t move a pixel on your Google+ Local Page before you read Google’s recently published photo guidelines. I’ll publish the guidelines here, in full, with a few considered remarks of my own, in parentheses: Photos that are uploaded to Google+ Local pages should be relevant. Specifically they should: -Not be graphical logos (so, if you’re […]

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Can't Leave Google+ Local Reviews on iPhones?

A question came up in SEOmoz Q&A that really surprised me. A business owner stated that he appeared to be unable to leave a review using an iPhone. Michael Borgelt and Darren Shaw kindly did a quick test of this on their devices and came to the same conclusion: there doesn’t appear to be a […]

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David Mihm's Local Search Ranking Factors 2012 Released!

Set aside a couple of hours this week to do a complete read-through of the latest edition of David Mihm’s Local Search Ranking Factors report, just published today! I’ve been a proud participant in this report since its inception 5 years ago and David has, again, done a wonderful job creating this survey and bringing […]

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Google Map Outdated And Wrong – Documenting The Reporting Process

One of our valued clients, Emerson Creek Pottery is experiencing a serious issue with the way in which Google has mapped their locale and pinned their location. The client’s correct location is at: Emerson Creek Pottery 1068 Pottery Lane Bedford, VA 24523 The Google Place Page for the client is listing them at an erroneous […]

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Copy That Amuses, Copy That Enrages – Notes On The Power Of Words

I’ve just finished reading an educational, entertaining book entitled Save The Deli by David Sax. In this unusual sociological work, Sax chronicles the origins of Jewish delicatessen, the disappearance of once-thriving delis from the world food scene and his personal hope in the lasting power of the deli in the future. This was a good […]

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Google Places Hide Address Controversy – A Screencast

This screencast presents opinion on the new hide address policy in Google Places and why it may make local search results less relevant in important decision-making situations. Please check it out, and thanks for watching!

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