The Simple SEO Guide for the Small Web Business

This guide is designed specifically to teach small web business owners about the basics of SEO-based web design and search engine optimization for the short and long term success of your website.

Why Solas Web Design explains SEO in a people-friendly way.

What is SEO and how do search engines operate?

• Understanding why search engines play a vital role in every website.
• So what is SEO?
• How do search engines operate?

SEO begins with good web site design, from the ground up.

• Design the structure of your web site correctly now to save headaches later.
• A basic outline for creating an SEO-friendly website, step by step.
• Purchasing a domain name.
• Purchasing hosting for your website.
• Designing an SEO-friendly web site.

The Internet is all about Links.

• Where do you need to have links on your website?
• Let’s quickly clarify what keywords are.
• Make the most of your keywords by devoting a separate page to each main product or service.
• Where else should links be on my site?

The Key Components of an SEO-friendly Web Page.

• URLs can be good or bad.
• Title Tags announce your web page’s purpose in a big, bold way!
• Are Meta Tags important or not?

Good web content makes the Googlebot your friend!

• The reason for creating shining web content is three-fold.
• Well, what kinds of web content do people get excited about?
• So, where should all this great web content go on my small business web site?

Launching your new web site and playing in the Google Sandbox.

• What is the Google Sandbox? Does it really exist?
• Accomplish 2 main tasks while you wait for the Googlebot to take you seriously.
• Reciprocal Links.
• Paid Links.

Go it alone or hire a pro for web design and SEO.

• Which route will be best for the success of your small business website?
• If you decide to hire a pro.