Monday 25 Jun 2007
Greetings from inside the SEOigloo!
We spend the majority of our time around here looking at our clients’ rankings and seeing what we can do to improve them. But, just for fun, we check out our own sometimes. Our firm, Solas Web Design, ranks at the top of Google for SEO, Web Design and Graphic Design in Sonoma County (in various keyword permutations of those phrases). Sonoma County is located about 60 miles north of San Francisco, which puts us in the northern end of the SF Bay Area. We’ve never tried to rank for our services in conjunction with the term SF Bay Area, but I thought it would be fun to see who is ranking. The results of my research have been far from fun. Rather, I’m feeling distressed by what I see being sold as SEO services to my neighbors, and I’m writing this post to attempt to counteract the misinformation being put out by the current choice of SEO service providers in the SF Bay Area. We’re in for a bumpy ride here, but we’ll come out the wiser at journey’s end.
What I’m seeing top ranking SF Bay Area SEO companies saying
Our first scary SEO encounter is with a company at jigsawinc.com. Let’s get right down to the bad part here. This company claims to offer:
Meta Tab editing
search engine submission
Yes, you read that right. Meta Tab editing. What in the blue blazes is a Meta Tab??? Okay, you know (and I know) that they must mean Meta Tag…but why don’t they know that? I’d like to give them the benefit of the doubt that this is a typo, but when I realized they were calling meta tags this throughout the copy of their website, I stopped handing out benefits. The additional service of Keyword Placement makes me feel doubly concerned. What does this even mean? Placing keywords on my pages? Ranking me for keywords? Sounds fishy. Search engine submission comes next…uh-oh. No one who has been in the SEO industry for even a few months fails to learn that you aren’t supposed to submit your website to search engines. Search engines are supposed to come looking for you and then index your pages and rank them as they see fit in terms of the perceived relevance of the page to the user query. So, submitting to search engines is not something anyone should be paying for. And finally, content optimizing. Yah, yah, it’s important to be able to write SEO-savvy content, but the best content writers know that the real art is in writing compelling copy for humans. And, frankly, taking this company’s other ‘services’ into consideration, why do I feel you’d end up with a page that reads like this:
We sell red shirts for red shirt fans who like to wear a shirt that is red because red is a good color for a shirt.
The copy of the these folks’ website is in bad repair, full of grammatical errors and what I’m guessing are typos. This is not a good advertisement for their brand of services, but I’m not really too worried about that. What I AM worried about is what may be happening to any small business owner that pays these folks for their meta tab/submission/keyword placements services. They are getting burned.
C313.com is our second candidate for SEO proficiency. This company may be good at some of what they do, but their website hit me the wrong way from the get-go. Their navigation is practically written in invisible text, and I don’t care how good the SEO work is on a site; if users can’t navigate it, there will be zero conversions. Usability and SEO go hand in hand, in our opinion. One without the other is pointless. Moving along here, let’s look at their SEO services. I’m sad to report that, yet again, I’m seeing the following:
• Direct submissions to the top search engines & directories using cutting-edge techniques.
• Direct submission to Google.
• Affiliate and affinity linking to boost site traffic, increase brand awareness, and get better rankings.
I’ve covered why these top two bullet points are marks of a bad SEO company. Let’s look carefully at the third one, here. Affiliate linking? My take on this is that they may be running some type of internal link farm amongst their clients. It won’t boost rankings, and it can result in penalties or banning of your website. So, let’s pass on that service!
I’ll skip over alchemistmedia.com here as they look like they might just know what they are doing and I see NO mention of submitting anything to anywhere, praise be!
#3) Google has blown me away with their high ranking of the next site: searchengine-websitetuning.com
Here is what they offer:
link building campaign
simmilar area content wise, reputation,
get word out for site, link popularity down, value dilluted
If both organic and paid = bouble barrel visibility = credibility
Zar of official terms vs list per department
Can anyone tell me what this means??? I sincerely hope no one is actually paying for it, whatever it is.
4) Handsubmit.com may just be your favorite here (I know it’s mine!). Here’s their philosophy:
Optimization simply means that we find a niche where you can rank well and attract clients. This is accomplished by tweaking your metatags and your submit page content. This is a subtle art but one based on detailed research. There’s much more to it than relying upon common sense or just copying the metatags of a well ranking site.
The classic combination of submitting to search engines AND tweaking meta tags is so beautifully summed up by the above, I can hardly think of anything to add to it. Again, I am floored by this being a top offering for SEO services when I run a Google search.
*Just as a refresher…meta tags have nothing to do with search engine rankings. Nothing whatever.
I was really glad to see Jill Whalen’s Firm, High Rankings, show up in the midst of all of the above hooey. So, at least Google is giving their users SOME chance at hitting upon a legitimate SEO provider, but the math seems pretty grim to me here.
SEO companies like the above give the industry a really awful name, and I sincerely hope that this post will serve as a kind of a warning, culled from an hour’s browsing of the SERPs. To date, most of our clients have been out-of-state, but what I’m seeing out there is making me yearn to rank well for SEO in the Bay Area. I think we may just have to do something about this…
A final note
If you’ve come to this post doing a search for a Bay Area SEO provider, please, take a moment to read some of the articles on our website. We are truly dedicated to small business owner education and it’s foolishness like the above that has caused us to spend the time writing articles like the following: