New sewing website – – a special project!

Mexican Dress Image

Greetings from inside the SEOigloo!

I’m very pleased to announce the launch of a very special project for us: There’s a nice little story behind the creation of this website, and I hope this post will prove interesting to small business owners who are in the sewing, crafting, or needle arts industries.

What is a Mexican Dress?
This traditional garment dates back centuries, and is variously known today as a Puebla dress, a Mexican Peasant dress and a Boho dress. It is a very simple sundress made of lightweight cotton, and the wonderful hand embroidery it is embellished with transforms it from a basic garment into a work of art. My family has long owned an heirloom Mexican dress from Oaxaca, but it is somewhat the worse for wear, and when I went shopping for a replacement, I couldn’t find many sources online, and certainly none where I live.

So, being a do-it-yourselfer kind of woman, I took the vintage Mexican dress apart and created a set of instructions for myself so that I could reproduce it and sew my own. Like many folk garments, the assembly is incredibly easy, even for a seamstress like myself who is far from being a pro. After that, I created an embroidery design and had a dream of a time ornamenting the dress with birds and flowers in beautiful colors. In less than a week, I had puzzled out this dress, sewn it and embroidered it. I am receiving compliments on it everywhere I go!

Next Steps
The story gets better here. Because I live in a web design state of mind, I decided to do some searching to see if other women might be looking for such a garment. Turns out, they certainly are, and I realized that I had a unique opportunity to share what I had learned with them. I created a 14 page, illustrated PDF instruction booklet and signed up for a Payloadz account in order to be able to accept orders from interested folks. My husband and I built the website, including all of the information I felt would be most informative for people who are either researching this folk garment or looking to create one, and the site is now up and ready for visitors. Visitors can purchase the booklet, download it and print it out. All in a matter of seconds. Talk about instant gratification!

The wonderful thing about this elegant garment is that it suits all body shapes and sizes. I can honestly say that my Mexican dress is the most comfortable garment I own and this style continues to enjoy unflagging popularity with women of all ages. I’m so looking forward to seeing the response to the launch of

One of the benefits of being a web designer is that I can so easily translate ideas I have into webpages that work, invite visitors and rank well in search engines. Like most SEO/marketing folks, we take great pride in the personal projects we are always working on in addition to the work we do for our clients. If you are a crafter or a seamstress and have a project that you think could be a hit, digital downloads make offering your ideas for sale a snap. No messing with paper, products, shipping. It really is a neat opportunity, and I’d love to hear from the crafty folks out there who are ready to go into business on the web. It would be a pleasure to create a simple website like this for you.

If you like sewing, please visit my new Mexican dress website, or share the URL with a friend who sews. Thanks!

5 Responses to “New sewing website – – a special project!”

  1. on 15 Apr 2007 at 6:33 pm lori

    Gosh, Miriam, you are just so creative! As I was browsing your new site, I was just marveling at the amount of work it must have been – knowing you as I do, you obviously did all the drawings, graphics, photos, and text yourself and the results are stunning!

    Not to mention that all your articles are like a master class in how to appeal to search engines with rich, well-written, meaningful content. (Aren’t you proud of me for how much I’ve learned from you?) Best of luck with your new venture!

  2. on 17 Apr 2007 at 3:50 pm admin

    Oh, thank you, Lori! I am blushing with pleasure over your kind remarks.

    You called it right…that whole website is a homegrown production, and I did sort of ‘go to town’ pooling all of my knowhow both as an artist and an SEO to make the best showing I could with the site. I’ll continue to add to it and improve it.

    It’s fun reading your comment, as I can definitely see how you’ve gained the ‘eagle eye’ when it comes to looking at how a website is put together. Most folks will just be viewing it without thinking about what went into putting it together, but you have clearly learned a ton, and I know you’re putting what you’ve learned into your own incredibly creative website!

    For my other readers, Lori sells wonderful products she develops for teachers, and she is one creative lady, herself.

    Thanks for stopping by, Lori.

  3. on 19 Apr 2007 at 10:49 am lori

    With SEO I feel like the more you know about it, the more fun you have when surfing the net. You’re “in the know” as to what websites are doing correctly – and incorrectly – to get traffic and conversions. So thank you for helping me become more aware of that.

    I was able to use all I’ve learned when I set up my new store, and I’m happy to report that I’m in Google’s Top Ten for many, many terms related to the items I sell. Very cool!

    Thanks for the kind comments in return! Keep up the great posts!

  4. on 20 Apr 2007 at 5:42 pm tinkerbellchime

    Hi Miriam–Another fine example of your work. I’m a big fan. I consider it a relaxing experience to just browse your portfolio. Really! I don’t know where you find the time to do all this. The dress idea is wonderful! I’m not crafty, so I’ll leave this hobby to others. We’re not all as multi-talented as you are.

  5. on 20 Apr 2007 at 6:43 pm admin

    Thank you, Tinkerbellchime!
    That’s awfully nice of you to say, but your EL Civics site shows that you ARE a creative lady in your own right:)!

    Finding the time can be an issue, but I get very driven when I’m excited about an idea. You know how that is, I bet.

    I so appreciate the compliment. You’ve made my day.
    Kind Regards,

Trackback this Post | Feed on comments to this Post

Leave a Reply