The Powerful Potentials of Google Place Pages

If you haven’t already checked out the new Place Pages interface in Google Maps yet, try this sample search for Barbara Oliver & Company Jewelry in Buffalo and you’ll see the full page information layout that is causing buzz in Local Search circles this week.

If you’d like to read up on this, take a gander at my latest Search Engine Guide Post, Google Maps Place Pages Widens Local Horizons, and don’t miss these insightful posts from Mike Blumenthal and Greg Sterling.

Initially, word had it that Google would not be indexing these Wikipedia-like information pages about businesses, neighborhoods, landmarks and cities, but Mike Blumenthal reports that he is already seeing them in the SERPs and that certainly makes sense to me. We’re awaiting clarification from Google on this point, but just imagine how powerful a Place Page could be for any small business making an effort to occupy as many places in the organic results as possible with good, positive, informative entries for their brand name search – possibly even for other keyword searches.

It’s early days yet, but I think Place Pages could become a powerhouse for local business owners and users. Google is pulling so much data from so many different place and, provided that the data is accurate, Place Pages could become real go-to pages for numerous facts about all kinds of places. If you run a local business, definitely stay tuned into this story. I think it’s going to develop into a big one.

6 Responses to “The Powerful Potentials of Google Place Pages”

  1. on 28 Sep 2009 at 8:36 am Mike Ramsey

    I think places will really bring in a lot more businesses to the LBC for google, and also give a solid place to drive adwords traffic to. A lot of these services through google will start to merge closer and closer. Places design allows for some major A/B testing and works very well as a landing page in my mind.

    It will be interesting to see how the LBC reporting changes so as to give businesses data on how people are using the places page. Exciting times for local for sure.


  2. [...] Miriam Ellis: The Powerful Potential of Google Place Pages [...]

  3. on 28 Sep 2009 at 5:13 pm admin

    Hi Mike,
    The LBC dashboard reporting…I hadn’t even thought of that yet! I’ve been so busy playing around with other elements. Thanks for mentioning it.

    I agree, this is very big news for all of us in Local and for all local businesses. I think it’s really important now to pay attention to the sources from which Google is pulling some of the elements like photos as these are being given such prominence in the layout. I’ve seen some Google Place Pages over the last few days with very poor photos. Something to be aware of.

    Thanks for stopping by!
    Miriam


  4. [...] Other top Locals who’ve weighed in with interesting contributions on Places so far include Steve Hatcher, Dev Basu, and Miriam Ellis. [...]


  5. [...] The inspiration for this article emanates from emails and phone calls I have received from a few local businesses.  They want to know how they can remove sponsored listing ads from their Google business listings (Google Place Pages). [...]

  6. on 05 Jan 2010 at 11:42 am The Pros and Cons of Google Place Pages

    [...] that Place Pages could become a powerhouse for local business owners and users, as well as the go-to pages for numerous facts about all kinds of places. Will they encourage more local businesses to claim [...]

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