Google Local Search – Secondary Information Results

Greetings from inside the SEOigloo!

Today, I hopped over into Google’s Local Search in Google Maps to take a look at how a client of ours is doing. Local Search is key to this client’s visibility on the web as they are an elder care provider, and obviously, this means that they provide their services within a specific geographic region.

The search I performed was for elder care home sonoma county

Google Local Search Results

From the image shown right, you will see that my client, Green Acres Manor, is showing up in the A position (the list is actually a lot longer than this, but the image was getting way too big for this post to handle). Whether personalization may be contributing to this ranking or not, I don’t know. This client happens to be a local one for us, so it could be that Google is gearing these results to me specifically, based upon the location of our place of business. Whatever the case may be, what really grabbed my attention was that Google Local is using articles on OUR client’s site as the secondary information results for not only our client, but for the majority of other listings in these results. Please see the image, and note how articles from my client’s site are repeatedly being listed.

Apart from this being an almost incredible amount of advertising for my client, I am very intrigued by the fact that this would seem to indicate the Google is actively seeking content to support whatever listings they return…and that websites that are trying to target Local Search but are failing to make the effort to provide useful reading materials for their visitors are unlikely to receive this type of amazingly preferential treatment.

Please, if anyone interested in Local Search is seeing similar or different results, I would love for you to share them here. Why do you think Google is doing this with our client and what do you think others could do to have results as astonishing as these showing up for their business in Google Local?

Miriam

6 Responses to “Google Local Search – Secondary Information Results”

  1. on 20 Feb 2007 at 9:50 pm Bill

    Hi Miriam

    Interesting results.

    It appears that inserting articles between listings isn’t uncommon in Google Maps for searches where the query used has to do with the categories involved.

    I tried some variations – such as “elder care” and the green acre articles were coming up for those. I did see some other articles from different sources in some of my searchers.

    I hadn’t seen results quite like this before. You have me wondering if Google does some other unusual things for different categories of results. Probably worth exploring.

    Thanks.

  2. on 21 Feb 2007 at 1:46 am admin

    Hello Bill,
    I didn’t think I’d heard you or any of the other folks interested in local search mention something like this before. Thank you for taking a look at this. Your input is always of the greatest value to us!

    I am wondering if one of the contributing factors in this is that the client’s website could be one of the few that has actually bothered to present helpful information in this narrow field of care homes within a given county.

    Perhaps Google, in their desire to provide as meaty of a result as possible, is using this because it is really one of the few things they can find?

    It may be that this type of repetition will only exist until more people understand the benefits of local search and Google has more varied resources to choose from.

    I know I would be extremely interested to hear anything you can discover about why Google would be doing this. Thank you again, for, commenting.
    Miriam

  3. on 21 Feb 2007 at 11:18 am mblumenthal

    Maps has been doing this for a while. When maps isn’t 100% sure of either service or location they will mix in organic results when the search was iniated in Maps.

    Because your website is obviously well optimized for the phrase your results were the dominant ones selected.

  4. on 21 Feb 2007 at 1:10 pm admin

    Thank you for this explanation, Mike. What you are saying makes sense. I had not seen this before…in fact, your blog (which I enjoy very much) is one of the first sources I thought of in trying to remember if I’d seen anyone write about this. Perhaps you hadn’t written on this specifically, or I’ve simply missed a post.

    At any rate, I appreciate your explanation, and that you’ve taken the time to come take a gander at this. And, this explanation does seem to go along with my guess that lack of other competitive content may be leading to this repetition in the results.

    So, we’ll enjoy it until more folks get wise to Local Search! Isn’t this a neat new thing for us to have to work with?
    Kind Regards,
    Miriam


  5. [...] Miriam at the SEO Igloo blog made an interesting discovery this week: On some search queries, Google Maps will pull in related links beneath each listing. [...]


  6. [...] I have written a bit about Local Search here and here on the SEOigloo blog, but have discovered that one of the challenges for all of us has been that the language we’re using to define local search is both unfamiliar and non-standardized. Hopefully, Bill’s new glossary will be the start of discussions about local search that make more sense to all of us, because we are all using the same words to describe the same things we are seeing in Local Search. [...]

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