Saturday 18 Nov 2006
Greetings from inside the SEOigloo!
Well, winter is fast approaching, which here in N. California means lots and lots of rain. Clouds are piled up like quilt batting on the mountain tops and the first green grasses are sprouting in the meadows. How I would loathe being stuck in an office environment during the winter time. I work much better during foul weather when I’m snuggly settled in my home office, a steaming cup of Irish Breakfast tea on hand, and my red Dearforms slippers on my feet.
Today was a day of doing dribs and drabs for various clients. A few new products here, a phone conversation with a PHP guy there, and yet in the midst of these run of the mill tasks, I had the kind of golden opportunity come up that makes my job such a treat for me.
I received an e-mail from a potential client who, keeping their small business budget in mind, wanted to know how much it would cost to set up a one page website. Now, I have heard web developers say that one page websites can be powerful, and under the right circumstances, I’m sure this could be true, provided the link juice is flowing. However, after listening to this potential client’s needs, it struck me that a blog would be not only affordable for her, but would provide her with the ability to promote her eBay business in a way that no one page website could ever come close to doing.
Moments like this make me very excited. In seconds, at least a dozen topics came to mind that this small business person could be blogging about that might appeal to their potential customers, and the ability to link out to their eBay store from their blog when they’ve got new products to introduce, and also importantly, to write content compelling enough to win links from their readers seems like an opportunity that is just too good to pass up.
Happily, she agreed!
Though we, at Solas Web Design, are fairly new to blogging ourselves, I have to say, I’m sold on the splendid potentials blogs offer to small businesses.
So, what can a blog do for you?
1) It can give you a place to publish items on the web, either free if you use the blog provider’s address, or at the low cost of hosting if you want to use your own URL.
2) It enables you to promote stores you may have in other locations (eBay, Etsy, Amazon, etc.)
3) It gives you a way to reach out to people who would be interested in what you are saying, selling, or doing.
4) It puts a human face on your business. With niche markets becoming the golden boys of the future world wide web, having a personality may really count when it comes to the trust people are willing to place in you.
5) It’s a heck of a lot easier for a non-technical person to learn how to blog than it is for them to learn how to write code.
6) It gives you a place from which you can direct your readers to other resources that you trust and which may be truly valuable to them.
7) It hones your communications skills. Just like keeping a daily diary, writing a blog makes you improve your powers of expression, over time.
8) Unlike a one page website, your space for writing about your business stretches far off into the blogosphere! All you have to do is click ‘write’ to keep expanding the valuable content of your blog.
9) A blog template can be customized to incorporate your business logo, thus helping you to get your brand out there.
10) Perhaps most importantly, a blog allows people who may want to become your customers talk directly to you. The ability for the public to comment on your posts can mean invaluable feedback for you that may give direction to your business plans for the future.
There are so many more things that a blog can do for you – the above are just a few.
I have come to so enjoy blogging, though as yet, our readership is small. We hope to see it grow over time. So why not think it over, small business owners, if you aren’t running a blog yet for your web business? And then, like me, you can spend a rainy afternoon sharing something of interest with folks who would like to hear what you’ve got to say.