Tuesday 19 Sep 2006
Greetings from inside the SEOigloo!
A couple of weeks ago, I wrote a blog post entitled Cascadian Farm – Web Business Review. In that review I expressed my concern about the holes Cascadian Farm puts in its frozen foods packages to let the air out in processing. To me it doesn’t seem like it would require the mind of Albert Einstein to realize that if stuff can come out of a perforation, stuff can also get into one. E.coli bacteria was only one of the possible concerns I listed in my letter to the Cascadian Food corporation, which they did not chose to respond to.
And now we’ve got the E. coli spinach catastrophe on our hands. As of today, the tragic death count from may have moved up to 2 people, and over 130 people across the U.S. have been made violently ill. Is Cascadian Farm paying attention to this? Is their parent company, General Mills, at all concerned? Should I try writing to them again, or will I be dismissed again as a customer service annoyance?
I think what is really getting my goat about Cascadian Farm is that they bill themselves as an organic company. To me this is supposed to indicate above-average concern for people’s health. Their dismissal of my concerns mirrors the treatment that customers received from the Odwalla company 10 years ago when they got sick after drinking Odwalla’s E. Coli-laden juices. Their lack of response to genuine complaints resulted in the needless and tragic death of an infant. No, I haven’t gotten sick from eating Cascadian Farm’s frozen foods, but no one should need to get sick or die for a company to pay attention when a consumer expresses worry about a potentially unsafe packaging process.
Again – if you buy Cascadian Farm’s frozen foods, please, investigate the back of the package. You will see it is scored by horizonal punctures. I’m surely not going to feed my family food that has been exposed not only to freezer burn, but also to industrial contaminants and possible bacteria picked up en route to my table. Does this seem safe to you?
E. Coli is no joke, and its effects can be fatal. My sincere hope is that by writing this blog post, I may raise public awareness about what Cascadian Farm’s considers a fine practice. Why not let we consumers be the judge of whether eating exposed food is really fine? If you share my feelings about this, please write to the Cascadian Farm company.
Maybe if many of us voice our concerns to them, they will prick up their ears without a national health crisis having to happen first.