Monday 20 Aug 2007
Greetings from Inside the SEOigloo!
Over the past six months or so, I have been looking at real estate all over the state of California with my husband because we are contemplating a move. Tonight, Google’s SERPs presented me with an option I had never seen before in all of my searching. The search I performed was formulated town name + house for rent. Here is what I got:
As you can see from the above, I’m being given the option to put in a location to select a property type (it showed me single family and duplex/condos), and also the type of listing I’m looking for (rentals, real estate, or foreclosures). When I hit “Go”, it took me into a Google Maps result that looked like this:
As you can see, we have something that looks akin to Google’s local business listings, but we’re being given drop down options of the number of bedrooms, bathrooms, and further refining of the location of the house for which we’re searching. We can also sort by price, distance, and date.
On the left, we have a scroll down of the listed properties. Mousing over the addresses, I’m seeing a long URL that seems to be going through Google Base, but I’m not quite sure I’m reading that right. There are 20 houses listed on the first screen with 3 total available pages being offered.
There is one peculiar thing I am noticing. If you look at the image on the right, you will see that Google is pulling the same house listing from multiple sources, but giving each one its own numerical listing. The linked titles are different, and the four listings shown here are coming from four different websites, but it’s all the same house. That’s kind of weird!
This is the first time that I have seen this type of OneBox for a non-metropolitan housing search. The town in question, Petaluma, CA, is not a big city. It’s really just a big town. I was really surprised and excited when this popped up in my SERPs, and I would like to share this with others to discover what they know about real estate being given a OneBox result, and what may be influencing that to happen. Is Google drilling down to more rural locations now?