August 2007

SES 2007 notes for Small Businesses and the 3 Big Things You Should Know About

Greetings from inside the SEOigloo,
My friend, David Mihm, just put up a really super post about the best advice for small businesses he gleaned from SES San Jose 2007. This very valuable list includes some quick pointers about Social Media, Local Search and a variety of other areas smart small business owners will be getting up close and personal with for the health of their business.

I believe that the three biggest developments for the small business owner in the Search Engine world during the past year or so have been: Continue Reading » Will Participate in Blog Action Day

Join Blog Action Day
Greetings from inside the SEOigloo!

This is just a quick heads up to announce that our Green Living Blog will be participating in the upcoming Blog Action Day. I’d love it if you would accept this post as my invitation to join in this really cool event!

What is Blog Action Day?
On October 15th, 2007, thousands of bloggers will be participating in Blog Action Day by blogging about the environment. It’s a very simple idea, but one I absolutely love and 2,785 bloggers have already signed up at the time of publishing this.
What is
You may have noticed…it’s probably leaked through in a few posts around the SEOigloo here…I confess, I am a woman who is seriously into environmentalism. I love our planet and really hurt badly when its human inhabitants make foolish decision that lead to harming the natural environment we all depend upon for life. Rather than coming here to our Small Business SEO blog every day to ask you to grow your own food or stop using Roundup (which is great advice but won’t boost your rankings!), my husband and I have created a green living blog at so that we have an outlet to share our thoughts on protecting our planet and all of its beings. If you’re interested in that sort of thing, you might like to check us out over there. It’s a new project, and a perfect place for us to participate in Blog Action Day.

What Can You Do?
If you have a blog, you can register at Blog Action Day’s website. It’s quite simple to do. Even if the subject of your blog is not normally the environment, October 15th can still be your day to speak up. You might share a green housekeeping tip, offer a natural food recipe or explain how you switched your entire house over to solar power! The point is, for just one blessed day, the blogosphere will be populated with posts that may inspire readers to make some simple changes in their lives that will improve our world’s heath. Please, if you decide to participate, leave a comment here so that I can check out your blog on Blog Action Day. It’s a great idea!

Not Such Great Expectations – or – The Client Who Got Away

Greetings from inside the SEOigloo!

A friendly new acquaintance of mine, Donna Fontenot, just published a podcast (you know, one of those things you download and listen to, a bit like a radio show) entitled Should You Work From Home?. If you are considering quitting your day job to work from home on the Internet, I highly recommend listening to Donna’s podcast to get a realistic view of the long term planning and long work hours that go into beginning to earn a partial or full income from the Internet. Many of the inquiries we get from people hoping to start a small web-based business are all the proof I need to know that Donna’s advice needs to be heard and learned from.

Selling Stuff Is Not A Business Plan
Recently, we received an inquiry from a potential client via our website email form. This form has a place for the client to explain the focus of their business and their hopes for their website design. In this case, the information this person provided sent up two big red flags for us:
Continue Reading »

Local Housing Gets OneBox Treatment from Google

Greetings from Inside the SEOigloo!

Over the past six months or so, I have been looking at real estate all over the state of California with my husband because we are contemplating a move. Tonight, Google’s SERPs presented me with an option I had never seen before in all of my searching. The search I performed was formulated town name + house for rent. Here is what I got:

Google OneBox result for local housing search

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Attend SES San Jose For Free This Week, Thanks To SERoundtable!

Greetings from inside the SEOigloo!

I hope this will be of interest to all of my small business owner friends.

A Quick Overview of Search Engine Strategies
SES is Danny Sullivan’s traveling Search Engine Marketing seminar that takes place in different parts of the U.S. throughout the year. This week, the seminar comes to San Jose, CA. The five day long event is packed with sessions led by some of the industry’s best-known experts. Both search marketers and business owners attend, taking their pick of the sessions they most want to sit in on. The complete schedule of events is full of presentations on topics that are of tremendous importance to any business owners, and anyone present at SES San Jose is going to learn a ton in the space of a week.

Unfortunately, attending is rather expensive and may be beyond the budget of many small business owners. I’d be the last to call the $1895 registration fee exorbitant. The value provided is simply too high to leave room for complaints, but the cost will exclude many small business owners.

Fortunately, thanks to Barry Schwartz, you can still sink your teeth into the meat of these sessions without it costing you a dime! Continue Reading »

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