July 2007

Fly Fishers Spam Sphinn

Greetings from inside the SEOigloo!

I considered entitling this post “Phly Phishers Spham Sphinn”, but when I said it out loud, I sounded exactly like Daffy Duck.

The popularity of Danny Sullivan’s new Social Media site Sphinn continues to soar, but with fame comes the agony of massive amounts of spam. My jaw dropped tonight when I found this at the top of the What’s New page:

illustration from Sphinn

I hope I will not unjustly accuse any innocent parties in this blog post, but that has got to be one of the spammiest things I’ve ever seen. Stuffed with every possible fly fishing-related keyword known to man, it leaps from the page and gives you a poke in the eye.

The nutty thing about this is, some genius actually took the time to register for Sphinn and submit this post…unless it was completely automated. The other nutty thing is that when you follow the link in the posting, it takes you right to the culprit’s door.

Or does it? Continue Reading »

Rep. Lynn Woolsey Requests Halt to Fallow Deer Killings, Pt. Reyes, CA.


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For readers who have been coming to this blog for ongoing news of the plight of the Fallow and Axis Deer of the Point Reyes National Seashore in California, this is an exciting piece of breaking news.

U.S. Representative Lynn Woolsey is backing the stance of the Friends of the White Deer and has written a letter to Point Reyes National Seashore Superintendent Don Neubacher requesting that he halt plans to exterminate the local Fallow and Axis Deer. I want to take this moment to personally thank Representative Woolsey for her efforts and for her offer to help the Point Reyes National Seashore develop a non-lethal plan for humane management of these dignified and valuable deer. U.S. Rep. Woolsey’s letter is major news for everyone who has volunteered their time for the cause of saving our local deer. Continue Reading »

Reader’s Compass – A New Book Review Blog!

book review blog, www.readerscompass.com
Greetings from inside the SEOigloo!

We have just launched a hobby blog for my sister. What a fun project! Readerscompass.com offers book reviews and literary criticism of both classic and contemporary literature. My sister currently writes for WiseGeek, and her work has been published in several offline magazines and books, but her whole life is a story of avid writing and voracious reading. Continue Reading »

Brand Your Blogging With A Signature Sign-On

Greetings from inside the SEOigloo!

Did you notice, reader, that I just saluted you? Have you noticed that I do it every time I write a post here on the SEOigloo Blog? Maybe you only half-notice it, skipping over my habitual cheery greeting to get to the meat of my post. Yet, in that split second when your eye scans the first line of all of my posts, I am exposing you to the name of my blog – to my brand. I am making the most of an opportunity to say “this is me; what follows is my work” and you, the reader, have absorbed this fact without really having to think about it. The truth is, most blog posts simply plunge forward, without the courtesy of addressing the reader, and thereby miss this simple opportunity to increase brand exposure. I believe that blogs would be improved by the addition of what is formally known as a sign-on. Continue Reading »

Warm up the welcome of your hospitality website copy!

Greetings from inside the SEOigloo!
Does your business model center on providing hospitality to guests? Do you own a hotel, motel, inn or vacation rental and have a website for your business? If so, the initial welcome you extend to travelers takes place in the copy of your site, and you have only a few seconds to draw the user into the charms of your abode and convince them that the real thing will be every bit as good as your written words indicate.

Falling Flat
Here is a sample of copy being used to describe a guestroom at local inn, 10 Inverness Way, in Inverness, CA.:

This guest room offers a glimpse of Tomales Bay and Inverness Ridge – a great place to hike.
The room is appointed with a freshly colored quilt on the queen bed. An additional day bed is tucked under the pastel eves. The large well-lighted bathroom features a shower. Sleeps two.
$159 + tax and gratuity

Continue Reading »

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