January 2007

Why Wikipedia’s Nofollow Makes Sense

Greetings from inside the SEOigloo!
In case you have yet to hear, Wikipedia has now decided to nofollow all of the links on their site. What does this mean? Basically, they have implemented a practice where all links now include a snippet of code that looks like this:(rel=”nofollow”). This tells search engines not to follow that link, and also prevents the link from passing ranking power, or ‘love’ as SEOs sometimes call it.

Why has Wikipedia done this?
Because links=rankings, website owners are always trying to find new places to get links. The fact that an individual can add a link to Wikipedia ended up with spammers stuffing the site full of links pointing back to them and their clients. The end result – Wikipedia being bogged down with a lot of self-serving, essentially valueless links. Continue Reading »

Cre8asite Forum awards us an SEO Scholarship!

Greetings from inside the SEOigloo!

This is an exciting announcement. Cre8asite Forum’s founder and administrator,
Kim Krause Berg, recently instituted an SEO Scholarship Fund from the forum’s revenue to the following groups: Continue Reading »

Mama and I Shop the Web

Greetings from inside the SEOigloo!

The time had finally come to replace my waterproof boots. One trek too many into the countryside and a jaunt across a creek which resulted in the horrid sensation of wet socks compelled me to realize it was time to say goodbye to the old, faded, mud-stained boots that had served me well for the past 3 winters.

Unfortunately, as my mother warned me in advance, I had left it until too late. If I’d wanted new waterproof boots, she said, I should have gotten them in November, not January. Mama was right, of course, and not one pair could I find in all of the stores in town. Thank goodness for the Internet. Continue Reading »

Can you succeed on the web?

Greetings from inside the SEOigloo!

First of all, we want to wish everybody a happy new year. Our clients are all gearing up for new plans for new ways to promote and improve their small web businesses in 2007. I was speaking to one of my very favorite clients the other day, and she joyfully let me know that our endeavours with her site this year resulted in an increase in sales for her of more than 100%! Holy cow, eh?

And then, her next words were, “So, what can we do this year to see another increase?”.

This is, in my opinion, exactly what makes a good business person. She isn’t content to rest on her laurels. She’s always eager to move ahead to continue finding new ways to expand her business and see more profit. Continue Reading »