Website Redesign Services

Don't have the search engine rankings, traffic or sales you want? It may be time for a web site redesign!

Which Of The 2 Following Reasons Describes Why You've Come To This Page?

These are the two main reasons small business owners like you come to us for website redesign. Perhaps you've decided that the homemade look of a do-it-yourself website is holding your business back from proving just how professional you are. Or, perhaps you've just realized that you are appearing nowhere in Google's search engine results and you've begun to understand how big of a problem that is.

What you need, right now, is the help and consultation of a professional design firm who can analyze your current site and its failings and implement all of the solutions essential to going from eh to WOW!.

Whether your problems are visual, functional or technical, we think you're going to be very glad you've brought us onboard to help you start achieving the professionalism, visibility, rankings and conversions you want for your business.

Common Problems We See When Reviewing Failing Websites

1) Site was designed using Microsoft FrontPage
FrontPage is a software program which enables the user to build their own website. Unfortunately, it's an outdated, very lacking product that fails in more areas than we want to count. The proof of this lies in the fact that Microsoft itself does not use FrontPage to build its company sites - not even the pages selling FrontPage! Enough said about that.

2) Original Web Designer Not SEO Savvy
Anyone can learn about the basics of Search Engine Optimization (SEO) and its crucial role in good website design, but it takes time to become educated in this field. In our experience, small business owners are some of the busiest people on the planet, and it's small wonder when they haven't had time to study these subjects. Less forgiveable, in our eyes at least, are the people who claim to be professional web designers, but who are totally ignorant when it comes to building an SEO-based web site and charge clients money for sites that have no hope of ever ranking well in Google, Yahoo! or MSN. At Solas Web Design, we build sites which are SEO oriented from the ground up. You've got to build the site right to begin with, and then continue to improve and expand its value over time in order to be ranked with favor on the Internet.

3) Site is built entirely in Flash
Okay, if your business is about selling Flash graphics, go ahead and use them. But, if you are selling clothing, jewelry, food, insurance, books, toys or just about anything else, PLEASE don't use Flash. Major search engines are currently struggling to find a way to crawl websites built in Flash, but the ground is shakey and we consider Flash-based sites to be the poorest possible choice for any business, big or small. By contrast, the sites we design are handcoded in very search-engine-friendly HTML. They invite rapid crawling, rapid indexing and good rankings. And, they don't annoy your potential customers with gimmicky, slow-loading graphics.

4) Site is Image Heavy
Graphics are great. They create an atmosphere and provide your visitors with a warm welcome. But, gigantic logos, huge background images and unoptimized photos can make a website's loading time slower than molasses. Visitor leave out of frustration and boredom and the business loses a chance to make what might have been a profitable impression. A good balance of images and text will create a site which loads quickly and is visually appealing.

5) But What Does This Company Do?
If you weren't you and you visited your website for the first time, would you instantly understand what your company does? Very often, the first thing we do with new re-design clients is to get them to start thinking hard about the basic concept of their business and to put that into very clear words so that this is what is greeting website visitors. Disorganized page layouts and vague text miss vital opportunities to present your bold message and unique selling proposition to the people you want to do business with. One of the main goals in any redesign we undertake is to bring perfect clarity to the website's presentation of a company's mission and offerings.

6) It's July and There's a Christmas Tree on my Home Page
To a visitor, something like this says that your site is not being consistently maintained and that your company may even have gone out of business. If you have had the misfortune to contract with a web designer who has not kept up their end of the bargain in maintaining your site, it is time to find a new designer who will take your company's needs seriously. Professional web design firms pride themselves on consistently attending to their clients' needs. After all, having successful clients makes a strong statement on our portfolio, and to us, having satisfied clients is all-important. Be sure that your site looks like people are living there. Presenting a vibrant Internet presence is very important.

There are many more issues, and many of them too technical to go into here, that can cause a site to sink rather than swim. Our concern is that you don't spend even one more month wasting investments of time and money in a site that doesn't return a profit. A website redesign can either be simple, or it may require burning down the house to start fresh, keeping nothing but your products and your domain name. Every case is different. In many cases, the site owner simply feels baffled by what the issues may be that are causing the site to fail. This is when it is time to bring in professional help and we're ready to put our 8 years of skill at your service.

What Can I Do Now?

1. If you're ready to get started right now, simply send us a note and tell us about your current website and how it's failing to meet your needs. We'll respond promptly to your inquiry.

2. Maybe you're a diehard do-it-yourselfer. You know your website has problems, but aren't sure what all of them are or how to fix them. What you'd really love is for a pro to review your website and make actionable suggestions for its improvement. If this is your situation, you can request an Expert SEO Review from Solas Web Design. We provide a very affordable service we call The Long Email which consists of a thorough review of your website and a very long report back from us, filled with meaningful suggestions for the improvement of your site.

3. Like what you're reading so far but would feel even better if you could see some of our work? Please, check out our portfolio, look at the websites we've designed and redesigned. You can even email our clients to see how they like working with us. So many of our clients come to us after having had a really bad experience with another firm, and we understand why you need to feel truly confident that you're going to have much better luck a second time around. In addition to looking at our work, please visit our about page where you can learn more about our ethics and the reputation we've won in our industry.

4. Haven't read quite enough yet? We think you'll enjoy these before-and-after redesign case studies we've published on our company blog. See the frog turn into the prince right before your eyes and start imagining just how good your website could be with a little help from Solas Web Design:

• Replacement China from Robbins Nest - Before and After Website Redesign
• Improving an East Bay Real Estate Site and Putting a Blog in a Realtor's Hands
• Two Cat Studio, Before-And-After Redesign Test Case