Professional Web Copywriting
Pack Your Website's Punch with the Power of The Right Words.
My written words are all over the web, telling unique stories about great American businesses, selling products and services and making essential professional impressions. Hire me to write your copy and I will set myself the task of understanding the heart of your company's mission and goals. The relationship you build with me as your copywriter will result in powerful, effective content for your website that will get your users talking, thinking, shopping and linking. I can share my endorsements and testimonials, but I think the best way to show you what I can do for you is to let you look at samples of live copy that I've crafted across the web.
Read My Published Copy - See What I Can Do For You:
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Home Page Copy:
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Optimized Long Tail Content:
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Product & Service Descriptions:
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Articles and Essays:
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Are You One Of Those Discerning People Who Wants To Learn More Before You Make A Decision?
Oh, how I admire you! If you've scrolled down this page past my contact form, just to see if I'd provided any more information about my copywriting service,
you are just like me. Some Internet users prefer reading the bare facts and they are capable of making up their minds based on a brief summary. Others want
to see all of the information they can before they reach a conclusion. It looks like you and I are in the latter group, if you've made it to this part of
this page, and I'm certainly ready to tell you more about the value of professional copywriting and what it can do for your business.
If you are relatively new to considering how the written word makes business happen on the web, there are a couple of basic things I can teach you
right now about this.
Firstly, the text of your website is equivalent to the lead salesman of a brick-and-mortar business. 24 hours a day, your text
copy greets the public, presents the value of your business, helps people navigate your pages, showcases your vital products and services and calls your website's visitors to the key actions
you want them to make, whether this is buying something, filling out a form or picking up the phone to call you. Apart from the customer service your
clientele receives, these words on web pages are doing your company's most important duties. They are your top employee and deserve greatest attention.
Secondly, the effort you put into 'stocking' your website with the most informative, thorough, helpful and interesting content pays off in a different
and very important way. Google and other major search engines have historically valued lengthy pages over empty ones. Imagine two companies selling an
identical product on the web. One company has a photo, a price and a few words describing the product. The other has taken the time to envision what
potential customers will want to know about the product and has included a complete description, instructions for use, dimensions, related options, FAQs,
anecdotes, testimonials and a host of other useful details. The difference in effort is obvious to human visitors and to the search engines, and this can
pay off in higher search engine rankings for the smarter business owner.
A professional web copywriter will write with these two audiences in mind: the humans that visit the site and the search engine bots that visit the site.
Excellent web copy meets the needs of both parties and reaps benefits for the business owner by doing so.
The 4 Main Types Of Web Copywriting
I have now been working with wonderful small-to-medium business owners for close to a decade. In addition to designing and optimizing their websites, I've
had the opportunity to write billions of pixels' worth of copy for them. This experience has enabled me to identify the typical needs of most kinds
of businesses. I have worked with an amazing variety of companies - everything from software liquidators to beekeepers - but, regardless of the focus of
the business, most companies require one of four specific types of content creation for their websites. I will outline these for you to help you better
consider precisely what types of content will best meet your present needs.
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Basic Informational Web Copywriting:
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No matter how simple your website is, chances are, it includes basic pages such as a Homepage,
About Us page, Bio page, Contact Us page, FAQ, Mission Statement or other vital documents that provide an overview of the purpose
of your business and the people behind it. Business owners new to the web may yet to have grasped the important opportunities these
types of pages present to create rich, informative copy that answers visitors' questions while improving a website's chances of
achieving high search engine rankings. Minimal effort, scant text, lack of focus, spelling and grammatical errors are the key mistakes
I see being made on websites' informational pages, resulting in a failure to present a professional impression and instill trust in
the visitor. What you say on your website's basic informational pages can mean the difference between business happening or not.
Read More About My Informational Page Copywriting Services
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Product and Service Description Copywriting:
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Internet users may feel they are shopping at a disadvantage when they shop on the web because the ability
to see, touch, taste and smell products is absent. Similarly, when a user is researching a professional service they need to acquire, a website
may feel like a poor substitute for talking to a real person, face-to-face. Exceptional copywriting bridges the gap, identifying customers' questions
and answering them before they've even been asked. A quality product or service description page strives to provide all possible information
about whatever is being sold, instilling confidence in the user, helping him to feel that this is the right solution to his needs. Checkouts and
phones start ringing when website visitors are convinced that they've found what they are looking for and it is the text on your product and
service pages that determines whether this happens or not.
Read More About My Service and Product Description Copywriting Services
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Simple Blog Copywriting:
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Google, the search engine with the greatest market share on the Internet, has evolved over time to
place special value on fresh content. Google wants to be able to provide the latest results for searchers, and a company blog is often
the smartest way to ensure that your business has a vehicle for publishing new content on a regular basis. Every blog post you publish
is like a new page on your website and a new chance to aim for high rankings for an ever-widening pool of keyword phrases that are important
to your business. Even the simplest blog posts send a signal to your potential customers that your business is lively and thriving, but many
companies are currently suffering from neglected blog syndrome, sending just the opposite message with a blog which hasn't been updated
in months or years. Perhaps you had a blog developed for your company's website some time ago because you heard it was a good idea, but
you've never been sure about what types of content you should publish or have simply never had the time to attend to it. Hiring a professional
blogger might just be the solution you need.
Read More About My Blog Copywriting Service
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In-Depth Article and Essay Writing Service:
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Most marketers agree, it is extremely difficult to get the public excited enough about
basic product and informational pages to link to them. Because the number and quality of backlinks pointing to a given page
often determines how it ranks, this scenario presents a problem for many web business owners. How do you elicit enthusiasm
about your company? The answer may lie in providing additional types of content, beyond those product and service pages, that
inspire, inform and entertain readers who are then exposed to your company's brand and may become loyal customers. If you know
a topic is important to your potential customers, taking the time to have this subject thoroughly researched and written about
on your website shows that you are going the extra mile to meet customers' needs.
Read More About My In-Depth Article and Essay Writing Services
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Sounding Good? Let's Communicate!
If you've made it all the way to this paragraph, I'm convinced I'd like to hear
from you. I am really looking forward to speaking with you and hearing the story of
your remarkable business. Please, fill out my simple contact form
and expect a prompt reply, or give me a call today at (707) 981-7651. I'd like nothing
better than to get writing for you.
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Disclaimer: Solas Web Design is a family-friendly firm. We provide professional copywriting services for family-friendly businesses only.
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Solas Web Design is a San Francisco Bay Area-Based Web Design and SEO Company.
Phone: (707) 981-7651
info@solaswebdesign.net

Frequently Updated Small Business Education from the SEOigloo Blog:
Step out of the cold into the SEOigloo - it's informative, it's dedicated to small businesses,
and it's toasty!
Latest SEOigloo Blog Posts, February 2012:
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» My Second Article About Best Buy In 3 Years
Why am I writing about Best Buy again? Because Larry Downes has just published a really worthy article
at Forbes entitled: Why Best Buy Is Going Out Of Business...Gradually. If you are a business owner on
a scale from one-man-shop to corporate enterprise, please take a few minutes to read Downes' piece.Read More »

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What Our Clients Are Saying:
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"Not just designers, but innovators, I believe. When you're working with people who have
a passion for what they do, and also have a great work ethic, it shows in their work.
That's what Solas Web Design to me is all about: passion and work ethic. What more could
you ask for?"
- John W. Tuggle, Learning Guitar Now
"Working around the challenges, coming up with creative solutions
and using best in class and state of the art web design principles, Solas
gave us much more than expected. If you are in a situation where you would like
to stand out as an exceptional company, Solas Web Design should be your
first call."
- Glenn Younger, Grah Safe & Lock
"My work and my business is better for having had the opportunity to
work with these wonderful people. This level of intuitive customer service
combined with state of the art work is rare and precious. I feel
fortunate to have found them."
- George Beck, Fishers Laser Carvers
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Visit our Portfolio of Clients
Take a look at Solas Web Design's most recent web projects, and see what we can do for you.

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