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Professional Web Copywriting

Professional Web Copywriting

Pack Your Website's Punch with the Power of The Right Words.

My written words are all over the web, telling unique stories about great American businesses, selling products and services and making essential professional impressions. Hire me to write your copy and I will set myself the task of understanding the heart of your company's mission and goals. The relationship you build with me as your copywriter will result in powerful, effective content for your website that will get your users talking, thinking, shopping and linking. I can share my endorsements and testimonials, but I think the best way to show you what I can do for you is to let you look at samples of live copy that I've crafted across the web.

Read My Published Copy - See What I Can Do For You:

Home Page Copy:

Optimized Long Tail Content:

Product & Service Descriptions:

Articles and Essays:

If You Like What You've Read, Let's Get Acquainted!

I'm Miriam Ellis, and in addition to being the co-founder of Solas Web Design, I am my firm's professional copywriter. You will be working directly with me; your important needs will not be tossed into a dim pool of offshore content creators struggling to jam keywords into poorly-written pages without regard for voice, style, fluency or impact. Clients who hire me typically do so because they have hit upon the realization that a website's written copy is its key tool for presenting a business, selling its products and services, winning backlinks from outside sources and achieving good search engine rankings.

My clients want their web copy to read as beautifully and convincingly as the content found between the covers of respected magazines, journals and books. As the web replaces offline publications, intelligent business owners are profiting from ensuring that the content of their websites is ready to engage the public by being professionally written and edited. Whether you need copy for your homepage, About Us page, descriptions of your products and services or in-depth articles on critical topics, my talent lies in fully comprehending your subject and writing about it with thoughtful creativity and a sincere investment in your success.

To copywriting projects, I bring my knowledge of website design and SEO best practices. This enhances my wholistic understanding of the big picture of web content publishing. In addition to these skills which I use in my daily work life, my lifelong study of languages, etymology and philology adds insight and confidence to my professional abilities as a copywriter. My work will prove to your website's visitors that your company is smart, trustworthy and committed to meeting customers' needs. If this is the message you want to send, I'm ready to help you.

Getting To Know You!

I find it engrossing when you tell me the story of your unique business, whether you are selling solar panels in California or landscaping saltboxes in Connecticut. I want to know how you got into your line of business, what it's like where you live, who your customers are, what they want and how you work to serve them. As we chat and laugh while I'm giving you the 3rd degree, I will be paying attention not only to the details of your business, but to the way you express yourself. I'll be taking notes and taking cues from you to determine the most authentic way to present your company on the web. Are you casual or formal, high style or down home? My skills will then be put at your service, making that critical connection between what your customers need and what you do to answer that need in a way that will have them coming back to do business with you again.

My professional copywriting services have made a meaningful difference for intelligent business all over the U.S. and my work has been repeatedly nominated in the SEMMYs juried web copy awards. Rather than sing my own praises, though, I'd like to let my clients and colleagues do that for me:  
 
How Real People Respond To My Professional Copywriting:

"The article is absolutely incredible! Seriously, you are the most talented writer I know. Not only is it incredibly well-written, but the fact that you could spend a few hours researching and grasp every nuance of the subject is amazing! It is worth every penny!!" - Lori Bourne, Owner, Montessori for Everyone

"Miriam, your copywriting for our soap descriptions is nothing short of fine literature and together with the beautiful photography work, we truly have a site that sets us apart from the hundreds of other handcrafted soapmakers on the Internet." - Jackie Barth, Owner, Dragonfly Soaps

"You have a great gift for writing and expressing the deeper-reaching effects that many people have not even grasped as yet." - Cindy Renshaw, Producer, KGO Radio

"I have in the past extolled Miriam Ellis's web copywriting skills. She also helped me with the phrasing on this page. As in all of her work, she did a yeomens (yeopersons?) job of copywriting on my behalf." - Mike Blumenthal, Owner, Blumenthals

"More brilliance from Miriam Ellis." - Kim Krause Berg, Owner, Cre8pc

 

Your Investment

I try to keep this part as simple as possible for my clients. My rate for research, editing and copywriting is $100/hr. Rates may be adjusted for large projects.

Most projects will require an initial research period in which I will study your topic, gather facts and prepare to write about your subject. This is especially the case in one-off projects or short contracts. Typically, when I am working on an on-going basis for a company, need for prior research lessens as I become thoroughly acquainted with the company's market, products, services and goals. I can be engaged for both long and short-term copywriting work.

I can work for your business in two distinct capacities: as an editor and as a copywriter. Some companies simply need a professional to look over their text copy and to edit it for correctness. Others choose to present a basic list of keywords and key points that need to be made within a page and have this list turned into a fully fleshed-out, polished piece of copy. I am happy to put my skills at your service for both types of projects.

I consider it an honor to become a part of your business while I am working with you. My name on our contract signifies that I am ready listen and understand, to work with style and gusto, and to share your company's goals and dreams. With your committed quest for success on the web and my utterly personal approach to writing exceptional copy, we should make a winning team.

Contact Me Today To Discuss Your Copywriting Needs

How May I Address You?

Number Where I May Reach You:

Your Email:

Website Address:

Additional Comments:

Are You One Of Those Discerning People Who Wants To Learn More Before You Make A Decision?

Oh, how I admire you! If you've scrolled down this page past my contact form, just to see if I'd provided any more information about my copywriting service, you are just like me. Some Internet users prefer reading the bare facts and they are capable of making up their minds based on a brief summary. Others want to see all of the information they can before they reach a conclusion. It looks like you and I are in the latter group, if you've made it to this part of this page, and I'm certainly ready to tell you more about the value of professional copywriting and what it can do for your business.

If you are relatively new to considering how the written word makes business happen on the web, there are a couple of basic things I can teach you right now about this.

Firstly, the text of your website is equivalent to the lead salesman of a brick-and-mortar business. 24 hours a day, your text copy greets the public, presents the value of your business, helps people navigate your pages, showcases your vital products and services and calls your website's visitors to the key actions you want them to make, whether this is buying something, filling out a form or picking up the phone to call you. Apart from the customer service your clientele receives, these words on web pages are doing your company's most important duties. They are your top employee and deserve greatest attention.

Secondly, the effort you put into 'stocking' your website with the most informative, thorough, helpful and interesting content pays off in a different and very important way. Google and other major search engines have historically valued lengthy pages over empty ones. Imagine two companies selling an identical product on the web. One company has a photo, a price and a few words describing the product. The other has taken the time to envision what potential customers will want to know about the product and has included a complete description, instructions for use, dimensions, related options, FAQs, anecdotes, testimonials and a host of other useful details. The difference in effort is obvious to human visitors and to the search engines, and this can pay off in higher search engine rankings for the smarter business owner.

A professional web copywriter will write with these two audiences in mind: the humans that visit the site and the search engine bots that visit the site. Excellent web copy meets the needs of both parties and reaps benefits for the business owner by doing so.

The 4 Main Types Of Web Copywriting

I have now been working with wonderful small-to-medium business owners for close to a decade. In addition to designing and optimizing their websites, I've had the opportunity to write billions of pixels' worth of copy for them. This experience has enabled me to identify the typical needs of most kinds of businesses. I have worked with an amazing variety of companies - everything from software liquidators to beekeepers - but, regardless of the focus of the business, most companies require one of four specific types of content creation for their websites. I will outline these for you to help you better consider precisely what types of content will best meet your present needs.

 
Basic Informational Web Copywriting:

No matter how simple your website is, chances are, it includes basic pages such as a Homepage, About Us page, Bio page, Contact Us page, FAQ, Mission Statement or other vital documents that provide an overview of the purpose of your business and the people behind it. Business owners new to the web may yet to have grasped the important opportunities these types of pages present to create rich, informative copy that answers visitors' questions while improving a website's chances of achieving high search engine rankings. Minimal effort, scant text, lack of focus, spelling and grammatical errors are the key mistakes I see being made on websites' informational pages, resulting in a failure to present a professional impression and instill trust in the visitor. What you say on your website's basic informational pages can mean the difference between business happening or not.

Read More About My Informational Page Copywriting Services

 
Product and Service Description Copywriting:

Internet users may feel they are shopping at a disadvantage when they shop on the web because the ability to see, touch, taste and smell products is absent. Similarly, when a user is researching a professional service they need to acquire, a website may feel like a poor substitute for talking to a real person, face-to-face. Exceptional copywriting bridges the gap, identifying customers' questions and answering them before they've even been asked. A quality product or service description page strives to provide all possible information about whatever is being sold, instilling confidence in the user, helping him to feel that this is the right solution to his needs. Checkouts and phones start ringing when website visitors are convinced that they've found what they are looking for and it is the text on your product and service pages that determines whether this happens or not.

Read More About My Service and Product Description Copywriting Services

 
Simple Blog Copywriting:

Google, the search engine with the greatest market share on the Internet, has evolved over time to place special value on fresh content. Google wants to be able to provide the latest results for searchers, and a company blog is often the smartest way to ensure that your business has a vehicle for publishing new content on a regular basis. Every blog post you publish is like a new page on your website and a new chance to aim for high rankings for an ever-widening pool of keyword phrases that are important to your business. Even the simplest blog posts send a signal to your potential customers that your business is lively and thriving, but many companies are currently suffering from neglected blog syndrome, sending just the opposite message with a blog which hasn't been updated in months or years. Perhaps you had a blog developed for your company's website some time ago because you heard it was a good idea, but you've never been sure about what types of content you should publish or have simply never had the time to attend to it. Hiring a professional blogger might just be the solution you need.

Read More About My Blog Copywriting Service

 
In-Depth Article and Essay Writing Service:

Most marketers agree, it is extremely difficult to get the public excited enough about basic product and informational pages to link to them. Because the number and quality of backlinks pointing to a given page often determines how it ranks, this scenario presents a problem for many web business owners. How do you elicit enthusiasm about your company? The answer may lie in providing additional types of content, beyond those product and service pages, that inspire, inform and entertain readers who are then exposed to your company's brand and may become loyal customers. If you know a topic is important to your potential customers, taking the time to have this subject thoroughly researched and written about on your website shows that you are going the extra mile to meet customers' needs.

Read More About My In-Depth Article and Essay Writing Services

 

Sounding Good? Let's Communicate!

If you've made it all the way to this paragraph, I'm convinced I'd like to hear from you. I am really looking forward to speaking with you and hearing the story of your remarkable business. Please, fill out my simple contact form and expect a prompt reply, or give me a call today at (707) 981-7651. I'd like nothing better than to get writing for you.

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Disclaimer: Solas Web Design is a family-friendly firm. We provide professional copywriting services for family-friendly businesses only.

 
 

Solas Web Design is a San Francisco Bay Area-Based Web Design
and SEO Company.

Phone: (707) 981-7651
info@solaswebdesign.net

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Happy Web Client 1 "Not just designers, but innovators,
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