Do-it-yourself web business owners who need to remain do-it-yourselfers due to budgetary concerns. At the same time, they need expert SEO advice to teach them how to pursue the search engine rankings they want for their small business.
Other small business owners who have set aside a reasonable budget in hopes of developing a long term relationship with an SEO expert who will put all their skills at the company's disposal and stick with them for the long haul.

We've developed THE LONG EMAIL to benefit both of these groups of people. In general, the one thing that applies to both groups is that they are looking for help because their website is failing to perform on the Internet, and they've come to an understanding that their rankings in the three major search engines, Google, Yahoo! and MSN, are going to have a huge effect on the profits they earn. It makes sense, then, to get in touch with a search engine optimization professional whose daily work consists of helping website owners to please the search engines. That's where we come in.

If you find yourself within the first group we've described, and you simply don't feel you can afford to hire professionals to work on your website to get it up to compliance with standard modern SEO protocols, but are ready and able to implement the necessary changes yourself, THE LONG EMAIL is for you!

If you've got the budget set aside to begin working with an SEO professional, and want very complete information about what we would be doing to improve the search engine value of your website before you commit to signing a contract with us, THE LONG EMAIL is for you!

What is THE LONG EMAIL search engine optimization review?

Basically, how this works is that you hire us to perform a one-time complete, expert SEO review of your existing website. We'll be frank with you here. If your website was originally built by us, you wouldn't be in need of an SEO review. Solas Web Design's websites are built to comply with SEO standards from the ground up. Unfortunately, such is not the case with the websites built by a major percentage of paid designers who are simply 'designers'. They make pretty pages, but haven't a clue about search engine algorithms. If you're here, you may have already invested in a site like this and are seeing how ill-equiped it has turned out to be in terms of meeting your profit needs. Or, you may have built your own website. We applaud the energy and creativity of people who try this, but again, without the professional skill, how could anyone expect you to know what SEO standards are? That's our job.

Our years of skill are at your disposal the minute we arrive at your website. We go through it page by page, section by section. We read your content, study your products and review your internal code. We research your keywords, check out your competition, and basically spend several hours rubbing our temples and talking to one another about what your website's major and minor issues are. After this, we sit down and write THE LONG EMAIL to you. This is not some form we fill out, or something we're cutting and pasting from a document. It is a letter written specifically for your unique business and it contains laboriously detailed information for you about where your website is hitting or missing the mark when it comes to search engine friendliness.

THE LONG EMAIL does not contain fancy graphs or pie charts. Though we could have some fun designing these, we find they mean pretty much nothing to people. Rather, we are simply communicating with you in the written word, as we do with our valued clients. Whenever we perform a redesign of a website, it always begins with an appraisal and a short email describing what we are about to do to that site to improve its value and visibility. THE LONG EMAIL, by contrast, is intended to provide you with every single detail you would need to know to either begin improving your website on your own, or, to decide that we know what we're talking about and hire us to do the SEO redesign of your website for you.

This Expert SEO review of your small business website will contain information on the following issues:

Title Tags
Header Tags
Content
Keywords
Meta Tags
Link Anchor Text
Alt Tags
Graphics
Site Structure
Navigation Menu
Coding language
To do list for the future

If you don't know what any or all of these things are, or how they relate to how your website is meeting the needs of the public, we can assure you that you will after reading THE LONG EMAIL! We are likely to write to you about more than the above, but these are the very basics of what we look at when we review your web site. Rest assured that our writing style is aimed at the small business owner - not at techies. And, after your read what we've written, you are most welcome to send us any additional questions you have.

Questions small web business owners ask before having us appraise their website

Q) Can you guarantee that if I follow your advice, I will get a Top 10 Google Ranking?

A) No. We need to be up front about this, and you need to be armed with the vital information that anyone calling themselves an SEO expert who guarantees you a Top 10 Google ranking is probably a quack. Search Engine Optimizers do not have some special control of the search engines. We cannot 'make' them do anything. We cannot promise you results. What we are offering is our proven skill in helping other companies to get the rankings they want. If we did it for them, chances are, our know how in this will enable us to assist your business in a similar way. If you're going to do the work yourself, it will be up to you to take our advice and get the most out of it that you possibly can. If you decide to hire us, we will work like crazy to get the best rankings for your website that we can. But, either way, we cannot give you a guarantee and neither will any truly professional SEO company.

Q) If my search engine ranking improves, will I be making more money?

A) While logic would indicate a big 'yes' response to this, again, we cannot offer any type of guarantee in this area. Why? Because, technically, we could help a company rank #1 in the world selling melted ice cubes. But, is anyone really going to buy melted ice cubes? Probably not. The point of our silly illustration is that our job is to tell you what we know about improving your rankings. Your job is to offer a product that people really want. We cannot promise you more sales, but your website will certainly have the potential to be seen by more people if it's ranking at the top instead of being lost in the crowd.

Q) How long will it take for me to receive my expert SEO review?

A) 24-48 hours is our general turnaround time for this. If we're incredibly swamped, three days would be the maximum amount of time you would have to wait before getting THE LONG EMAIL into your own two hands!

Q) What does it cost?

A) Your investment for THE LONG EMAIL will be $200. If, after receiving this one-time appraisal, you decide to hire us to do the SEO redesign of your existing website, we will apply $100 of that cost to the quote we give you for the project.

Q) How do I get THE LONG EMAIL for my very own?

A) Send us an e-mail requesting we perform this SEO review of your small business website, and we will send you a Paypal invoice. You don't need to have a Paypal account. The invoice will let you use any major credit card. Once we receive your payment, we'll get right down to work.

Chances are, while reading this article, you've gotten the idea THE LONG EMAIL is going to be pretty long. Depending upon the present condition of your website, it may be very long, indeed. We advise our clients to print it out and put it in a folder beside their computer so that they can quickly refer to it as they begin to do the work required to improve the value of their website. It is so important to understand that the point of having us do this SEO review is to explain to you what needs to happen to bring your website up to snuff. But this is only the first step for you. Whether you are going to handle your search engine optimization yourself, or get us on-board to do it for you, major work is on the horizon. And major work will always be on the horizon, as long as you plan to be running your small business on-line.

A website is never finished. It is a constantly evolving entity and the webmaster behind it must be always striving to better meet the needs of their visitors and of the search engines. This means spending time, at the very least every month, improving the environment of your website to make sure its value is always increasing in the Internet marketplace. By allowing us to review your website, you will have the peace of mind of knowing you will not be spending one more month wasting your time and money running a site that isn't an asset to you. You will know what needs doing right now to correct your site's problems, and what your long term plans need to be for the success of your website in the search engines. Having this one-time professional SEO review may just be the best decision you will ever make for your business.

So, why not take a look at our portfolio of web design clients, feel free to contact some of our clients for references and then phone us or email us to say, "I WANT YOU TO SEND ME THE LONG EMAIL!".

Solas Web Design is a small, family-friendly web design and SEO company. We are not interested in performing an expert SEO review of websites publishing offensive materials of any kind.