Attorneys, dentists, doctors, contractors, therapists, retail shops, restaurants and every other type of local business or organization must have a presence on the Internet in order to be found by the millions of people who are using the web to find goods, services, business names, addresses and phone numbers every year. If you’re not visible on the web, you are losing business – it’s as simple as that!
What isn’t always simple is knowing what steps to take to make a wise investment of your marketing budget to achieve local visibility on the web. That’s where we come in. Solas Web Design helps great North American businesses make smart choices about their Local Search Engine Optimization and Local Search Marketing. We can work one-on-one with you in 3 different ways to help you achieve the local search engine rankings you want so that you start getting more phone calls and foot traffic at your place of business.
Local Search Statistics You Absolutely Need To Know
– 4 in 5 consumers use search engines to find local information
– 78% of Local Mobile searches result in offline purchases
– Every month, people visit 1.5 billion destinations related to what they searched for on Google”
* Data quoted from Google
Over the past two decase, more and more business owners have been pulling their budget out of off-line media like phone books and newspapers and putting it toward online marketing. With figures like these, it’s easy to see that having a strong, locally-optimized website and a smart local search marketing strategy has become a must. We can help you. Contact Solas Web Design Today.
Definition of a Local Business
In the eyes of the search engines, your business must meet the following criteria to qualify for inclusion in the local search engine results:
- You must have a physical address – even if it the home address of a home-based business.
- You must have in-person transactions with your clients at your business or at their homes or places of business. Companies that do business virtually are not considered to be ‘Local’.
If your business model complies with these two factors, it qualifies as local and can take advantage of the exceptional opportunities the Internet affords local businesses like yours.
What Do Local Search Engine Rankings Look Like?
Whether an Internet user is search for a painting contractor in Berkeley, California, a bowl of chili in Cincinnati, Ohio or a dentist in Washington D.C., they are likely to be shown a set of local results to choose from. Google and other search engines are constantly evolving the way in which they display local business information. For some searches, they show purely organic results culled directly from websites. For others, they show results mainly drawn from the data they have in Google Maps/Google My Business. Most commonly these days, searches that are local in intent receive a display of blended organic and local results.
Google and others will continue to tweak their displays, but the bottom line is that your business will benefit from being visible with the combination of a strong, locally-optimized website and off-site marketing efforts.
How Do Search Engines Rank Local Businesses?
Your overall search engine rankings will be based on a large number of factors, some of the most important of which will be:
- – The authority of the website
- – Your accuracy of the data on your local business listings around the web
- – The proximity of the searcher to your business at the time he peforms his search
- – The number of reviews the business has earned
- – The absence of guideline violations associated with the business
If you want to outrank your local competition, your strategy will basically come down to making a greater effort than any other local competitor. Planning a winning strategy that adheres to the rules of the search engines while making you stand out is the right way to go about achieving dominance on the web in your city and industry.
What Not To Do
Don’t put your reputation in the hands of any Local SEO company that intends to attempt spamming their way to success for you. Such ‘success’ is typically short-lived and can result in serious penalties or bannings that will make your business more-or-less invisible on the web. Unfortunately, as Local has become more and more of a force to be reckoned with, an increasing number of marketing firms have cropped up selling services that are, at best, worthless, or at worst, forbidden by Google and other search engines.
Don’t let any marketer put your important reputation in jeopardy with tactics that aren’t allowed, no matter what. Always investigate the professional reputation of any Local SEO you are considering hiring. A few searches on the Internet will show you the industry involvement and reputation of any Local SEO. Sadly, we hear from many business owners who have been gotten into hot water or who have blown their budget by hiring the wrong people. Once penalized, it can be extremely difficult to get back into the good graces of Google et al. We don’t want to see this happen to your business.
How You Will Benefit From Working With Solas Web Design
Local business owner education is our #1 commitment. We will explain to you exactly what we are doing, and why we are doing it so that you come away from working with us feeling confident about how Local Search works and how it relates to your business. We adhere strictly to the Guidelines for representing your business on Google. and teach you how to make smart decisions, not risky ones, for a successful future.
After an initial contract of work has been completed, we remain available to our Local Search clients for hourly consultations or additional work whenever you need it. We offer one-on-one service you will not find at mega design corporations. We get to know our clients’ businesses and goals, and have clients who have been consulting with us for a decade.
Our Clients Say:
“Solas Web Design came highly recommended as being the best local search experts around and they lived up to this. From my first conversation with them I was impressed with the depth of their knowledge of the field. I got an education on local SEO! Once I engaged their services they met every deadline and exceeded my expectations in every way. They made the process simple for me and now after only a month I’m already on page two of the local listings and I’m in a highly competitive area in a large city. I expect to be on the first page soon, since I’m diligently following their recommendations for moving up in the rankings. They laid the groundwork. Also, I’m very concerned about “white hat” SEO and they are 100% white hat.”
– Steve Lampert, eNanny Source
“The ranking results are higher which have resulted in more business. You are a fabulous alternative to AT & T online Yellow Pages.”
– Cathy Wong, Champion Mobile Notary
“We couldn’t have done this without your creative ability and technical knowledge. We couldn’t be happier with the finished product. Thanks for providing exactly what we asked for and more.”
– Jeremy Spencer, Colorado Fireside
“Solas Web Design really knows their business and gently guided us in the correct way to make our website score well with the search engines so that our website could do everything we need it to do for our business.”
If you’ve found this introductory page about Local SEO to be educational,
– Larry James, High Country Stoves and Chimneys
just think what we can teach you when you speak to us in person.Call Solas Web Design now at (707) 981-7943 or contact us today!At Solas Web Design, we are committed to assisting your company
in achieving a strong and effective Internet presence.Learn more about Solas Web Design by reading the Local SEO category of our industry-recognized blog. Start reading.