Product Description and Service Description Copywriting

The spaces on your website devoted to describing and vending your products and services are your workhorse pages. These are the money pages that result in your sales, leads and contracts; they are of prime importance to your profits. SEO best practices dictate that a unique page be devoted to each respective product or service, whether you are selling various kinds of camping gear or an array of options for cosmetic dentistry, giving you multiple chances to rank well for different sets of keyword phrases.

The #1 most common error I encounter on small-to-medium business websites in this regard is that the owner has crammed all of his inventory or services onto a single page, rather than seizing the opportunity to differentiate his offerings on multiple pages with numerous chances to aim for high search engine rankings. With a little effort and creativity, this losing scenario can easily be turned into a winner with service and product descriptions that surpass those of your competitors' by being more thorough, informative, educational, inspiring and engaging. I'd like to show you how I turn brief, stubby little bits of text into vibrant, beautifully worked-up descriptive pages for my copywriting clients:

The Anatomy Of An Excellent Product Or Service Description:

Whether you are selling tangible goods or professional services, your pages will be enriched by the inclusion of one or more of the following elements: Basic Information Of course, you'll be presenting the best photo you can and accompanying this with an optimized title, measurements, color options, materials, weights, price and other basic points. Thorough Description Of Benefits Every product or service page must strive to solve a potential customer's problem by depicting for him, in glowing terms, how what is being offered is the answer to his needs. Identify every possible question your visitor may have about an offering and answer it in full. *Remember, long pages have historically outranked short ones in the major search engines. This is no time for brevity. Customer Testimonials Let past happy customers help you tell the story of your product or service by including their declarations of satisfaction on the page. Professional endorsements from industry publications also have their place here. User Guides Whether this is a set of operating instructions, long-term maintenance directions or a specific suggestion for when a client needs to follow up for further services, your goal is to help your visitor feel fully informed. Tie-ins Does the product or service tie in with something else you offer? Include links to these tie-ins on the page. Something Extra and Unexpected Consider additional photos, video, links to related blog posts or social media campaigns. Depending on the item being sold, perhaps you'll be including recipes, DIY tips, money-saving advice, quotes from books, lines of poetry, graphs or the findings of field research. Going the extra mile for your potential customers says a lot about the way you run your business and the experience they can expect to have if they do choose to do business with you.

Bringing It All Together
As your copywriter, I will not only be able to help you come up with creative ideas for presenting your products and services, but I will also use my skills to organize all of this data into usable, professional pages. I will help you find your company's authentic voice so that the telling of your story rings true with your customers, winning trust. The most critical skill I bring to your company is my understanding of the fact that Internet users may feel they are shopping at a disadvantage when they shop on the web because the ability to see, touch, taste and smell products is absent. Similarly, when a user is researching a professional service they need to acquire, a website may feel like a poor substitute for talking to a real person, face-to-face.

Exceptional copywriting bridges the gap, identifying customers' questions and answering them before they've even been asked. A quality product or service description page strives to provide all possible information about whatever is being sold, instilling confidence in the user, helping him to feel that this is the right solution to his needs. Checkouts and phones start ringing when website visitors are convinced that they've found what they are looking for and it is the text on your product and service pages that determines whether this happens or not. To see my work in action, take a gander at right at some live samples of product and service descriptions I've written.

Product & Service Descriptions: African Violet Pots Lemon Soap Fisherman's Soap Floral Soap Wholesale Decorative Tiles Wholesale Teak Chairs Lock Rekeying Radish Seeds for Kids Zucchini Seeds for Kids Cucumber Seeds for Kids Software Liquidation Wood Stoves Endodontic Services Poppy Jasper Bracelet Picture Jasper Necklace Pearl Jasper Necklace Cochlear Implant Shirt

Your Investment

I try to keep this part as simple as possible for my clients. My rate for research, editing and copywriting is $100/hr. Rates may be adjusted for large projects.

Why Hire Me

The web is swamped with penny copy written by anonymous pools of offshore copywriters whose only task is to stuff awkward pages full of a certain number of keywords. Your business deserves better than this if the impression you want to make is a truly professional one. My clients want their web copy to read as beautifully and convincingly as the content found between the covers of respected magazines, journals and books. If you take your business seriously, so will I as I work to understand the core of your company's value, mission and goals. With your committed quest for success on the web and my utterly personal approach to writing exceptional copy, we should make a winning team.

Contact Me Today To Discuss Your Copywriting Needs

Disclaimer: Solas Web Design is a family-friendly firm. We provide professional copywriting services for family-friendly businesses only.